Consumer Behavior Research (MKT 5376) course materials

This document provides insights into what constitutes a great customer experience, how employees can deliver exceptional performance, the importance of data in modern marketing, and the key elements of the 1-to-1 customer journey. These concepts are discussed based on the article "How to Keep Your ...

T document provides insights into the six keys to influence according to Robert Cialdini and how they are applied in consumer behavior. It also describes a group that the author is a member of and discusses its characteristics as a consumption community.

This document explores various aspects of consumer behavior related to perception, emotions, and identity, demonstrating how these factors play a role in marketing and consumer choices. It also emphasizes the importance of ethical considerations in marketing research and practices.

The document highlights how Patagonia's approach to customer delight and its dedication to environmental and social responsibility are evident in its various initiatives, guarantees, and corporate partnerships. The detailed analysis illustrates how Patagonia has successfully integrated its brand va...

The document serves as a discussion assignment that encourages critical thinking and analysis of the impact of customer-centric approaches on brand identity, organizational success, and the importance of various experiences beyond customer interaction in business operations.

The assignment consists of two parts: posing an open-ended question for discussion and answering two questions about the influence of user-generated content, identity-centered marketing, and multisensory marketing on brand perception, loyalty, and product marketing.

The assignment is divided into two parts: asking an open-ended question and answering two questions related to balancing short-term profitability with long-term sustainability, conducting research in a growing city, and the trustworthiness of market research.

The assignment consists of two parts: asking an open-ended question and answering two questions related to employee engagement, customer data security in CRM tools, and the use of branded SEM in marketing.