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CSUF MKTG 351 EXAMS PACKAGE DEAL 2023/24|ALL GRADED A |VERIFIED FOR ACCURACY|GUARANTEED SUCCESS
CSUF MKTG 351 EXAMS PACKAGE DEAL 2023/24|ALL GRADED A |VERIFIED FOR ACCURACY|GUARANTEED SUCCESS
[Show more]CSUF MKTG 351 EXAMS PACKAGE DEAL 2023/24|ALL GRADED A |VERIFIED FOR ACCURACY|GUARANTEED SUCCESS
[Show more]Marketing 
The activity for creating communicating delivering and exchanging offerings that have value for customers. 
 
 
 
exchange 
people giving up something in order to receive something else they would rather have. 
 
 
 
5 conditions of exchange 
1. two parties 
2. each party has something of...
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Add to cartMarketing 
The activity for creating communicating delivering and exchanging offerings that have value for customers. 
 
 
 
exchange 
people giving up something in order to receive something else they would rather have. 
 
 
 
5 conditions of exchange 
1. two parties 
2. each party has something of...
Production Orientation 
A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 
 
 
 
Sales Orientation 
People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits 
 
 
...
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Add to cartProduction Orientation 
A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 
 
 
 
Sales Orientation 
People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits 
 
 
...
star 
Fast growing market leader 
 
 
 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
 
 
 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
 
 
 
dog 
Low g...
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Fast growing market leader 
 
 
 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
 
 
 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
 
 
 
dog 
Low g...
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
 
 
 
How services differs from groups...
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Add to cartImportance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
 
 
 
How services differs from groups...
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
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Add to cartmarketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
simulated (laboratory) market testing 
the presentation of advertising and other promotional materials for several products, including a test product, to members of the products target market 
 
 
 
commercialization 
the decision to market a product 
 
 
 
innovation 
a product perceived as new by ...
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Add to cartsimulated (laboratory) market testing 
the presentation of advertising and other promotional materials for several products, including a test product, to members of the products target market 
 
 
 
commercialization 
the decision to market a product 
 
 
 
innovation 
a product perceived as new by ...
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
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Add to cartmarketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
Define supply chain management. 
coordinate and integrate all activities performed by supply chain members into a process, from source to the point of consumption, resulting in enhanced customer and economic value 
 
 
 
Why is it important for supply chain management to understand supply and demand...
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Add to cartDefine supply chain management. 
coordinate and integrate all activities performed by supply chain members into a process, from source to the point of consumption, resulting in enhanced customer and economic value 
 
 
 
Why is it important for supply chain management to understand supply and demand...
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
 
 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
 
 
promotional str...
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Add to cartPromotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
 
 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
 
 
promotional str...
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
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Add to cartmarketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants...
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Add to cartMarketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants...
Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants...
Preview 2 out of 7 pages
Add to cartMarketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants...
MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS
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Add to cartMARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS
What roles does price play in evaluating product alternatives? 
- measure of sacrifice 
- information cue 
 
 
 
Define price. 
that which is given up in an exchange to acquire a good or service 
 
 
 
What is the sacrifice effect of price? 
- time and money 
 
 
 
What is the information effect of ...
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Add to cartWhat roles does price play in evaluating product alternatives? 
- measure of sacrifice 
- information cue 
 
 
 
Define price. 
that which is given up in an exchange to acquire a good or service 
 
 
 
What is the sacrifice effect of price? 
- time and money 
 
 
 
What is the information effect of ...
What is advertising? 
-a popular form of promotion 
 
 
 
Why do new brands w/small market share tend to spend more for advertising and sales promotion? 
-a certain minimum level of exposure is needed to measurably affect purchase habits 
-after certain level of spending, diminishing returns set in ...
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Add to cartWhat is advertising? 
-a popular form of promotion 
 
 
 
Why do new brands w/small market share tend to spend more for advertising and sales promotion? 
-a certain minimum level of exposure is needed to measurably affect purchase habits 
-after certain level of spending, diminishing returns set in ...
How do you set a price? 
-establish pricing goals 
-estimate demand, costs, and profits 
-choose a price strategy to help determine a base price 
-fine tune the base price w/pricing tactics 
 
 
 
Define price strategy. 
the initial price and gives direction for price movements over the product's l...
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Add to cartHow do you set a price? 
-establish pricing goals 
-estimate demand, costs, and profits 
-choose a price strategy to help determine a base price 
-fine tune the base price w/pricing tactics 
 
 
 
Define price strategy. 
the initial price and gives direction for price movements over the product's l...
marketing 
The process of creating, distributing, promoting, and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment 
 
 
 
customers 
The purchasers of organiz...
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Add to cartmarketing 
The process of creating, distributing, promoting, and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment 
 
 
 
customers 
The purchasers of organiz...
Define marketing channel or channel of distribution. 
ease the transfer of ownership as products move from producer to business user or consumer 
 
 
 
How do channel members facilitate the distribution process? 
-by providing specialization and division of labor 
 
 
 
Define channel members. 
all ...
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Add to cartDefine marketing channel or channel of distribution. 
ease the transfer of ownership as products move from producer to business user or consumer 
 
 
 
How do channel members facilitate the distribution process? 
-by providing specialization and division of labor 
 
 
 
Define channel members. 
all ...
consumer decision-making process 
a five-step process used by consumers when buying goods or services 
 
 
 
need recognition 
result of an imbalance between actual and desired states 
 
 
 
want 
recognition of an unfulfilled need and a product that will satisfy it 
 
 
 
stimulus 
any unit of inpu...
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Add to cartconsumer decision-making process 
a five-step process used by consumers when buying goods or services 
 
 
 
need recognition 
result of an imbalance between actual and desired states 
 
 
 
want 
recognition of an unfulfilled need and a product that will satisfy it 
 
 
 
stimulus 
any unit of inpu...
If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? 
a. No, because consumers have specific wants 
b. Yes, the vehicle will be affordable 
c. No, white color is not appealing 
d. Yes, there is always a market for any p...
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Add to cartIf a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? 
a. No, because consumers have specific wants 
b. Yes, the vehicle will be affordable 
c. No, white color is not appealing 
d. Yes, there is always a market for any p...
Promotion Strategy 
Advertising 
Public Relation 
Personal Selling 
Sales Promotion 
Social Media 
 
 
 
Communication 
Process by which meaning are exchanged or shared 
 
 
 
Competitive Advantage 
High Product Quality 
Rapid Delivery/ Ex: Drome 
Low Prices 
Excellent Services 
Unique Features 
 
 ...
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Add to cartPromotion Strategy 
Advertising 
Public Relation 
Personal Selling 
Sales Promotion 
Social Media 
 
 
 
Communication 
Process by which meaning are exchanged or shared 
 
 
 
Competitive Advantage 
High Product Quality 
Rapid Delivery/ Ex: Drome 
Low Prices 
Excellent Services 
Unique Features 
 
 ...
target market 
the segment a company chooses to serve 
 
 
 
true 
segments can be categorized as: age, gender, location, purchasing powers, etc. 
 
 
 
substantiality 
each segment should be large enough that a meaningful marketing strategy cab be devised to be profitable 
 
 
 
measurability 
the ...
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Add to carttarget market 
the segment a company chooses to serve 
 
 
 
true 
segments can be categorized as: age, gender, location, purchasing powers, etc. 
 
 
 
substantiality 
each segment should be large enough that a meaningful marketing strategy cab be devised to be profitable 
 
 
 
measurability 
the ...
What is marketing? 
satisfying customer needs and wants 
 
 
 
What are the 4 philosophies of marketing? 
product, sales, market, and social marketing orientation 
 
 
 
4 marketing philosophies: Sales Orientation 
focuses on the the capabilities of sales people to push product 
 
 
 
4 marketing ph...
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Add to cartWhat is marketing? 
satisfying customer needs and wants 
 
 
 
What are the 4 philosophies of marketing? 
product, sales, market, and social marketing orientation 
 
 
 
4 marketing philosophies: Sales Orientation 
focuses on the the capabilities of sales people to push product 
 
 
 
4 marketing ph...
new-product strategy 
a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation 
 
 
 
brainstorming (Idea generation) 
the process of getting a group to think of unlimited ways to vary a product or solve a problem 
...
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Add to cartnew-product strategy 
a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation 
 
 
 
brainstorming (Idea generation) 
the process of getting a group to think of unlimited ways to vary a product or solve a problem 
...
States that it is legal to spam, provided: 
- Spammers do not disguise their identity 
- Emails are labelled specifically 
- Recipients are able to unsubscribe to future mails 
- Controlling the Assault of Non-Solicited Pornography 
and Marketing (CANSPAM) Act 
 
 
 
The technique that defines the s...
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Add to cartStates that it is legal to spam, provided: 
- Spammers do not disguise their identity 
- Emails are labelled specifically 
- Recipients are able to unsubscribe to future mails 
- Controlling the Assault of Non-Solicited Pornography 
and Marketing (CANSPAM) Act 
 
 
 
The technique that defines the s...
Pricing 
One of the 4 P's; Of the 4 P's, this one is the most unique in that: 
1. It's the only one that is revenue-generating 
2. Has a direct effect on revenue 
 
But companies often focus so much on this that they lose sight of their product's quality 
 
 
 
Pricing in Different Types of Mark...
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Add to cartPricing 
One of the 4 P's; Of the 4 P's, this one is the most unique in that: 
1. It's the only one that is revenue-generating 
2. Has a direct effect on revenue 
 
But companies often focus so much on this that they lose sight of their product's quality 
 
 
 
Pricing in Different Types of Mark...
Marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large​ 
 
 
 
Primary Focus of Marketing 
satisfying customers' needs and wants. Customer wants, backed by...
Preview 3 out of 17 pages
Add to cartMarketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large​ 
 
 
 
Primary Focus of Marketing 
satisfying customers' needs and wants. Customer wants, backed by...
CSUF MKTG 351 SPRING 2020 EXAM 2 REVIEW| 52 QUESTIONS AND ANSWERS
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Add to cartCSUF MKTG 351 SPRING 2020 EXAM 2 REVIEW| 52 QUESTIONS AND ANSWERS
MKTG 351 - EXAM QUESTIONS WITH 100% CORRECT ANSWERS|GUARANTEED SUCCESS
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Add to cartMKTG 351 - EXAM QUESTIONS WITH 100% CORRECT ANSWERS|GUARANTEED SUCCESS
Marketing 
A philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. 
 
An organizational activity, set of institutions, and processes. 
 
 
 
Marketing Mix 
product, price, place (distribution), promotion 
 
 
 
Marketing concept 
the idea that the s...
Preview 1 out of 4 pages
Add to cartMarketing 
A philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. 
 
An organizational activity, set of institutions, and processes. 
 
 
 
Marketing Mix 
product, price, place (distribution), promotion 
 
 
 
Marketing concept 
the idea that the s...
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