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MKT 415 DQs 2 Topic 1 - 8 (Package Deal)
MKT 415 DQs 2 Topic 1 - 8 (Package Deal)
[Show more]MKT 415 DQs 2 Topic 1 - 8 (Package Deal)
[Show more]Topic1DQ2 
Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.
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Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.
Topic2DQ2 
Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?
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Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?
Topic3DQ2 
Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?
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Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?
Topic4 DQ2 
 
Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
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Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
Topic5 DQ2 
 
Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?
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Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?
Topic 6 DQ2 
 
Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.
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Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.
Topic7 DQ2 
 
Discussthedifferencesbetweenpretestingandposttesting.Whataretheadvantagesofeach?Aretheredisadvantages?Whyorwhynot?
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Discussthedifferencesbetweenpretestingandposttesting.Whataretheadvantagesofeach?Aretheredisadvantages?Whyorwhynot?
Topic8 DQ2 
 
Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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