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MKT 415 DQs 2 Topic 1 - 8 (Package Deal) $59.99   Add to cart

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MKT 415 DQs 2 Topic 1 - 8 (Package Deal)

MKT 415 DQs 2 Topic 1 - 8 (Package Deal)

8 items

MKT 415 Topic 1 DQ 2

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Topic1DQ2 Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.

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MKT 415 Topic 2 DQ 2

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Topic2DQ2 Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?

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MKT 415 Topic 3 DQ 2

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Topic3DQ2 Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?

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MKT 415 Topic 4 DQ 2

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Topic4 DQ2 Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.

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MKT 415 Topic 5 DQ 2

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Topic5 DQ2 Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?

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MKT 415 Topic 6 DQ 2

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Topic 6 DQ2 Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.

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MKT 415 Topic 7 DQ 2

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Topic7 DQ2 Discussthedifferencesbetweenpretestingandposttesting.Whataretheadvantagesofeach?Aretheredisadvantages?Whyorwhynot?

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MKT 415 Topic 8 DQ 2

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Topic8 DQ2 Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.

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