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MKT 415 All DQs Topic 1 - 8 (Package Deal)
MKT 415 All DQs Topic 1 - 8 (Package Deal)
[Show more]MKT 415 All DQs Topic 1 - 8 (Package Deal)
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Howdoesintegratedmarketingcommunications(IMC)impactbranding?Whyisitimportant?Whyismarketsegmentationimportant?Whatethicalconsiderationsneedtobeconsideredinmarketsegmentation?
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Howdoesintegratedmarketingcommunications(IMC)impactbranding?Whyisitimportant?Whyismarketsegmentationimportant?Whatethicalconsiderationsneedtobeconsideredinmarketsegmentation?
Topic1DQ2 
Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.
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Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.
Topic2DQ1 
Whyisconsumerbehaviorandinsightimportantforadvertisingandpromotion?
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Whyisconsumerbehaviorandinsightimportantforadvertisingandpromotion?
Topic2DQ2 
Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?
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Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?
Topic3DQ1 
Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?
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Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?
Topic3DQ2 
Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?
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Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?
Topic4 DQ 1 
 
Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.
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Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.
Topic4 DQ2 
 
Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
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Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
Topic4 DQ3 
 
Explainthedifferencebetweenreach,coverage,andfrequency,andprovideexamplesofeach.
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Explainthedifferencebetweenreach,coverage,andfrequency,andprovideexamplesofeach.
Topic4 DQ4 
 
Discusstheadvantagesanddisadvantagesoftelevisionadvertising.
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Discusstheadvantagesanddisadvantagesoftelevisionadvertising.
Topic5 DQ1 
 
Whataresomeexamplesofalternativemarketing?Whataretheadvantagesofthistypeofmarketing?Whataresomedisadvantages?
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Whataresomeexamplesofalternativemarketing?Whataretheadvantagesofthistypeofmarketing?Whataresomedisadvantages?
Topic5 DQ2 
 
Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?
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Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?
Topic5 DQ3 
 
Identifyanddescribethreeexamplesofproductplacementyouhaveobservedinmoviesortelevisionwithinthepastmonthandincludethetargetaudienceforeach
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Identifyanddescribethreeexamplesofproductplacementyouhaveobservedinmoviesortelevisionwithinthepastmonthandincludethetargetaudienceforeach
Topic5 DQ4 
 
Explainhowsocialmediaoutletsareemergingasthedominantalternativemediaformillennials
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Explainhowsocialmediaoutletsareemergingasthedominantalternativemediaformillennials
Topic6 DQ1 
 
Whyaresalespromotionsbeneficialformarketers?Whataresomeexamplesofpromotions?Pickarestaurantorstoreyouhaverecentlyvisited.Whatpromotionswerebeingadvertisedbythestoreorrestaurant?Didthisinfluenceyourdecisiontochoosethem?Whyorwhynot?
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Whyaresalespromotionsbeneficialformarketers?Whataresomeexamplesofpromotions?Pickarestaurantorstoreyouhaverecentlyvisited.Whatpromotionswerebeingadvertisedbythestoreorrestaurant?Didthisinfluenceyourdecisiontochoosethem?Whyorwhynot?
Topic 6 DQ2 
 
Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.
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Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.
Topic7 DQ1 
 
Howismarketingeffectivenessmeasured?Whyismeasuringeffectivenessofadvertisingdifficultorcontroversial?
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Howismarketingeffectivenessmeasured?Whyismeasuringeffectivenessofadvertisingdifficultorcontroversial?
Topic7 DQ2 
 
Discussthedifferencesbetweenpretestingandposttesting.Whataretheadvantagesofeach?Aretheredisadvantages?Whyorwhynot?
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Discussthedifferencesbetweenpretestingandposttesting.Whataretheadvantagesofeach?Aretheredisadvantages?Whyorwhynot?
Topic8 DQ1 
 
Honalorlocalbrand?Provideanexample.
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Honalorlocalbrand?Provideanexample.
Topic8 DQ2 
 
Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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