100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MKT 415 All DQs Topic 1 - 8 (Package Deal) $99.99   Add to cart

Package deal

MKT 415 All DQs Topic 1 - 8 (Package Deal)

MKT 415 All DQs Topic 1 - 8 (Package Deal)

20 items

MKT 415 Topic 1 DQ 1

(0)
$18.48

Topic1DQ1 Howdoesintegratedmarketingcommunications(IMC)impactbranding?Whyisitimportant?Whyismarketsegmentationimportant?Whatethicalconsiderationsneedtobeconsideredinmarketsegmentation?

View example

MKT 415 Topic 1 DQ 2

(0)
$18.48

Topic1DQ2 Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.

View example

MKT 415 Topic 2 DQ 1

(0)
$18.48

Topic2DQ1 Whyisconsumerbehaviorandinsightimportantforadvertisingandpromotion?

View example

MKT 415 Topic 2 DQ 2

(0)
$18.48

Topic2DQ2 Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?

View example

MKT 415 Topic 3 DQ 1

(0)
$18.48

Topic3DQ1 Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?

View example

MKT 415 Topic 3 DQ 2

(0)
$18.48

Topic3DQ2 Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?

View example

MKT 415 Topic 4 DQ 1

(0)
$18.48

Topic4 DQ 1 Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.

View example

MKT 415 Topic 4 DQ 2

(0)
$18.48

Topic4 DQ2 Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.

View example

MKT 415 Topic 4 DQ 3

(0)
$18.48

Topic4 DQ3 Explainthedifferencebetweenreach,coverage,andfrequency,andprovideexamplesofeach.

View example

MKT 415 Topic 4 DQ 4

(0)
$18.48

Topic4 DQ4 Discusstheadvantagesanddisadvantagesoftelevisionadvertising.

View example

MKT 415 Topic 5 DQ 1

(0)
$18.48

Topic5 DQ1 Whataresomeexamplesofalternativemarketing?Whataretheadvantagesofthistypeofmarketing?Whataresomedisadvantages?

View example

MKT 415 Topic 5 DQ 2

(0)
$18.48

Topic5 DQ2 Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?

View example

MKT 415 Topic 5 DQ 3

(0)
$18.48

Topic5 DQ3 Identifyanddescribethreeexamplesofproductplacementyouhaveobservedinmoviesortelevisionwithinthepastmonthandincludethetargetaudienceforeach

View example

MKT 415 Topic 5 DQ 4

(0)
$18.48

Topic5 DQ4 Explainhowsocialmediaoutletsareemergingasthedominantalternativemediaformillennials

View example

MKT 415 Topic 6 DQ 1

(0)
$18.48

Topic6 DQ1 Whyaresalespromotionsbeneficialformarketers?Whataresomeexamplesofpromotions?Pickarestaurantorstoreyouhaverecentlyvisited.Whatpromotionswerebeingadvertisedbythestoreorrestaurant?Didthisinfluenceyourdecisiontochoosethem?Whyorwhynot?

View example

MKT 415 Topic 6 DQ 2

(0)
$18.48

Topic 6 DQ2 Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.

View example

MKT 415 Topic 7 DQ 1

(0)
$18.48

Topic7 DQ1 Howismarketingeffectivenessmeasured?Whyismeasuringeffectivenessofadvertisingdifficultorcontroversial?

View example

MKT 415 Topic 7 DQ 2

(0)
$18.48

Topic7 DQ2 Discussthedifferencesbetweenpretestingandposttesting.Whataretheadvantagesofeach?Aretheredisadvantages?Whyorwhynot?

View example

MKT 415 Topic 8 DQ 1

(0)
$18.48

Topic8 DQ1 Honalorlocalbrand?Provideanexample.

View example

MKT 415 Topic 8 DQ 2

(0)
$18.48

Topic8 DQ2 Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.

View example
Show all
avatar-seller
KnowledgeBase

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller KnowledgeBase. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $99.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72042 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$369.60 $99.99
  • (0)
  Add to cart