MKTG 426 (All Solved)

In distribution, ______________________ or agents sell on commission offering a limited number of product lines and are generally used by small firms unable to afford the fixed cost of a sales force. a) Direct Sales Personnel b) Distributors c) Manufacturer's representatives d) Brokers correct ...

personal selling correct answers human-driven INTERACTIONS that bring an economic exchange within a VALUE-creation context what is true about selling correct answers -it is more about the interaction between buyer/seller than the sequential steps -can involve multiple people or organizations -a...

Demand-Centered Pricing correct answers Based on BUYING not on ACTUALLY USING Repeat Purchases correct answers (Customer Loyalty) Should care because positive word of mouth from satisfied customers. In social media intensive environment the positive WOM has become very important in many pro...

What social media platform is Pharma testing? correct answers Instagram Government agencies are using... correct answers google analytics agencies prefer correct answers to use the same vendor each time (if possible) Brand Architecture consists of... correct answers Umbrella, line, and modi...

"House of Brands" correct answers B2C "Branded House" correct answers B2B -also called umbrella approach Why a Branded House? correct answers -Relationship marketing approach --> goal is to build relationships with and retain customers over time -Focus on solutions and providing more...

In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. T or F correct answers True When looking at how B2B marketing interacts with B2B strategy, _________ describes what the firm does differently, better, or as well as the best. It can be tied to virtu...

Are the 4 P's irrelevant? correct answers No, they just need to be *reinterpreted* to serve B2B marketers New Acronym correct answers SAVE Instead of *Product* correct answers Focus on *Solution* -define offerings by the needs they meet, not by their features, functions, or technological sup...

Which company listed in the Social Media article created a 30-minute video that generated buzz and traffic to their website for their product launch SOA that generated tens of thousands of leads? IBM Oracle Cisco Ingram Micro correct answers IBM According to the Sales Funnel in the article, m...

Branding Strategies in B2B Markets correct answers House of Brands OR Branded House For the most part, B2B companies adopt a ______________ approach to branding. correct answers "Branded House" or "Umbrella" Branded House Approach correct answers Relationship mktg approach, build relations...

Purchasing correct answers The activity of acquiring goods or services to accomplish the goals of an organization goals of formal purchasing org correct answers - uninterrupted flow of materials - manage inventory - improve quality - developing and managing supplier relationships - reduce adm...