MKTG 315 (A+ Guaranteed)

1. How is the field of consumer behavior defined? correct answers Consumer behavior is defined as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these...

Consumption correct answers represents the process by which consumers use goods, services, or ideas and transform into value. Goods, Services, and Ideas correct answers Goods are physical objects, such as toothpaste, cameras, or computers that satisfy consumer needs. Services are intangible ite...

Marketing Research? (CH 1) correct answers Systematic gathering of marketing-related data to produce information that can be used in decision-making Functions of MKTG Research? (CH 1) correct answers -Exploratory -Descriptive -Diagnostic -Predictive Exploratory? (CH 1) correct answers Occ...

8 Stages of Consumer Information Processing correct answers 1. Exposure to information 2. Selective attention 3. Comprehension 4. Agreement 5. Retention in memory 6. Retrieval 7. Consumer decision-making 8. Action Perception correct answers The process by which an individual selects...

Which global elite luxury segment loves prestige brands? a. sensation seekers b. blue bloods c. utilitarian consumers d. conspicuous consumers e. information seekers correct answers conspicuous consumers Individuals with which type of self-concept are more likely to seek adventure and...

Consumer behavior: correct answers The study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Four areas of ap...

Buyer behavior correct answers it is important to: predict behavior 1st Level of Buyer Behavior: correct answers Individual per person basis 2nd level of buyer behavior correct answers within groups or others Buyer Behavior Decision Process correct answers Problem Recognition, Information ...

Which of the following is NOT a factor that creates problems in literal translations and slang expressions? A) differences in the direction in which written words are read B) symbolic meanings associated with words C) absence of some words from various languages D) All of these are factors that ...

Ch. 14 LO1: Describe the impact of purchase involvement on the decision process correct answers -consumers decision making becomes more extensive and complex purchase involvement increases.The lowest level of purchase involvement is NOMINAL decisions: A problem is recognized when a long-term memo...

Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response? correct answers Motive Quaker Oats contains zero milligrams of sodium. This is an example of what type of belief? correct answers Feature Beli...

Self-Concept or Self-Image correct answers Totality of thoughts/beliefs and feelings that an individual has about himself or herself -Enduring images of the self --> consumer behavior -Consumers are motivated to act in accordance with their self-concepts -We have a variety of social roles (d...

What is micromarketing? correct answers The practice of tailoring products and services/marketing to suit the taste of specific individuals. True or False: Core customer value is the value benefit bought by the customer. correct answers True What is the first stage of product development? corr...

Sampling? (CH 8) correct answers Process of choosing a group of individuals to survey Sample? (CH 8) correct answers The group of individuals chosen; businesses, individuals, objects Population? (CH 8) correct answers The group from which the sample is drawn; can vary widely, range from a few ...

The simplest way to understand Chapter 13 is to say... correct answers "It depends" Situational Influence is EVERYTHING but... correct answers The consumer + product Which of the following is NOT a primary motivation on which the VALS typology is based? correct answers Realist motivation ...