WGU D077 Concepts in Marketing, Sales, and Customer Contact Complete Guide 2023/2024

WGU D077 TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resal...

Product Concept - * Understanding product dynamics to: -- Showcase the best qualities -- Maximum product features Sales Concept - * Seller's need to convert their product into cash Production Concept - * Consumers will favor products that are available and highly affordable * Or...

What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to po...

Quantitative Data - * Numerical data Qualitative Data - * Descriptive data Primary Market Research - * First hand data direct from source -- Interviews -- Questionnaires -- Surveys -- Mystery shopping -- Product Tests -- Focus groups Secondary Market Research - * Data ...

WGU D077 A/B testing A marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation Style of handling conflict focused on empathy over self-interest Adaptive selling Using social styles to customize a sales approach to the specifi...