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[Show more]There are many benefits to having a social media strategy. Which answer is NOT one of them? - 
ANS - Social media helps you send better emails 
Which KPI is most likely to be a vanity metric? - ANS - Reach 
On which social network should you share content more frequently? - ANS - Twitter 
Which of t...
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Add to cartThere are many benefits to having a social media strategy. Which answer is NOT one of them? - 
ANS - Social media helps you send better emails 
Which KPI is most likely to be a vanity metric? - ANS - Reach 
On which social network should you share content more frequently? - ANS - Twitter 
Which of t...
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver 
Information. How Is Marketing Automation Defined? - ANS - The software that exists with the 
goal of automating your marketing actions. 
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualif...
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Add to cartMarketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver 
Information. How Is Marketing Automation Defined? - ANS - The software that exists with the 
goal of automating your marketing actions. 
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualif...
Why is social media an important part of inbound marketing? 
Social media helps you reach millions of people in distant countries. 
Users have the best customer service experiences in social media. 
Social media is a one-to-one medium you can use to market in a direct, human way. 
Social media has b...
Preview 2 out of 10 pages
Add to cartWhy is social media an important part of inbound marketing? 
Social media helps you reach millions of people in distant countries. 
Users have the best customer service experiences in social media. 
Social media is a one-to-one medium you can use to market in a direct, human way. 
Social media has b...
Which network has the longest life for a piece of content? - ANS - Pinterest 
True or false? A buyer persona is as important as business objectives when developing a social 
media strategy. - ANS - True 
Why would you want a service to help you manage and discover influence? - ANS - To identify 
ind...
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Add to cartWhich network has the longest life for a piece of content? - ANS - Pinterest 
True or false? A buyer persona is as important as business objectives when developing a social 
media strategy. - ANS - True 
Why would you want a service to help you manage and discover influence? - ANS - To identify 
ind...
1x sold
Why is social media an important part of inbound marketing? - ANS - social media has a one-toone medium you can use to market in a direct human way 
When you dig deeper into the development of your buyer persona, what type of information do 
you want to consider? - ANS - psychographics will provide ...
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Add to cartWhy is social media an important part of inbound marketing? - ANS - social media has a one-toone medium you can use to market in a direct human way 
When you dig deeper into the development of your buyer persona, what type of information do 
you want to consider? - ANS - psychographics will provide ...
Why use inbound marketing? - ANS - • Part of the conversation 
• Get the right people to your site 
• Empower customers 
What is essential for successful inbound strategy? - ANS - Analysis 
What are the stages of inbound methodology? - ANS - Attract, convert, close, delight 
What are the funda...
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Add to cartWhy use inbound marketing? - ANS - • Part of the conversation 
• Get the right people to your site 
• Empower customers 
What is essential for successful inbound strategy? - ANS - Analysis 
What are the stages of inbound methodology? - ANS - Attract, convert, close, delight 
What are the funda...
All of the following are content marketing practices EXCEPT: - ANS - technical SEO 
Which best describes the content marketing and inbound marketing relationship? - ANS - 
success relies on both as each serves a different function 
Fill in the blank: To effectively tell your business' story, you ne...
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Add to cartAll of the following are content marketing practices EXCEPT: - ANS - technical SEO 
Which best describes the content marketing and inbound marketing relationship? - ANS - 
success relies on both as each serves a different function 
Fill in the blank: To effectively tell your business' story, you ne...
All of the following are examples of a SMART goal except: - ANS - Significantly reduce the 
amount of time the team spends on creating content. 
Which of the following is NOT a category you should organize your content audit by? - ANS - 
Content Length 
True or False? Social Media is a key driver fo...
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Add to cartAll of the following are examples of a SMART goal except: - ANS - Significantly reduce the 
amount of time the team spends on creating content. 
Which of the following is NOT a category you should organize your content audit by? - ANS - 
Content Length 
True or False? Social Media is a key driver fo...
What is the definition of an email marketing strategy? - ANS - A strategy used to market 
products and services and nurture relationships in a human and helpful way through the use of 
the email channel 
When was the first email sent? * - ANS - 1970's 
How can email marketing fuel your overall inbo...
Preview 2 out of 12 pages
Add to cartWhat is the definition of an email marketing strategy? - ANS - A strategy used to market 
products and services and nurture relationships in a human and helpful way through the use of 
the email channel 
When was the first email sent? * - ANS - 1970's 
How can email marketing fuel your overall inbo...
What Is The Definition Of An Email Marketing Strategy? - ANS - A strategy used to market 
products and services and nurture relationships in a human and helpful way through the use of 
the email channel. 
When was the first email sent? - ANS - 1970s 
How Can Email Marketing Fuel Your Overall Inbound...
Preview 2 out of 10 pages
Add to cartWhat Is The Definition Of An Email Marketing Strategy? - ANS - A strategy used to market 
products and services and nurture relationships in a human and helpful way through the use of 
the email channel. 
When was the first email sent? - ANS - 1970s 
How Can Email Marketing Fuel Your Overall Inbound...
What is the definition of contact management? - ANS - A strategy that focuses on using a 
software program to easily store and source a contact's information, including their name, contact 
history, email information, and more. 
___________ is the software that exists with the goal of automating yo...
Preview 2 out of 10 pages
Add to cartWhat is the definition of contact management? - ANS - A strategy that focuses on using a 
software program to easily store and source a contact's information, including their name, contact 
history, email information, and more. 
___________ is the software that exists with the goal of automating yo...
Which of the following Sales Hub tiers have access to workflows (HubSpot's automation 
platform)? - ANS - Sales Hub Enterprise only 
What's an ideal customer profile? - ANS - A checklist of the most basic attributes someone needs 
to have in order to be successful as your customer. 
True or false?...
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Add to cartWhich of the following Sales Hub tiers have access to workflows (HubSpot's automation 
platform)? - ANS - Sales Hub Enterprise only 
What's an ideal customer profile? - ANS - A checklist of the most basic attributes someone needs 
to have in order to be successful as your customer. 
True or false?...
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