Package deal
MAR Exam Bundled Pack
MAR 2023 Exam 1 with Complete Solutions MAR 3023 FSU Brady Exam 2 with Complete Solutions MAR 3023 EXAM 3 FSU BRADY Answered 100% Correct
[Show more]MAR 2023 Exam 1 with Complete Solutions MAR 3023 FSU Brady Exam 2 with Complete Solutions MAR 3023 EXAM 3 FSU BRADY Answered 100% Correct
[Show more]What makes Coke a good product and why do so many people buy it? - ANSWER-It's *benefits*! It tastes good, has caffeine. 
 
What is Marketing? - ANSWER-To identify unmet consumer needs & then develop products that fill those needs 
 
Example of Pure Marketing - ANSWER-Coca Cola - It tastes good & d...
Preview 2 out of 14 pages
Add to cartWhat makes Coke a good product and why do so many people buy it? - ANSWER-It's *benefits*! It tastes good, has caffeine. 
 
What is Marketing? - ANSWER-To identify unmet consumer needs & then develop products that fill those needs 
 
Example of Pure Marketing - ANSWER-Coca Cola - It tastes good & d...
Market Research - ANSWER-process of designing, gathering, analyzing, and reporting information that may be used to understand customers and solve a marketing problem. 
● The foundation of marketing 
 
Customer satisfaction assessments - ANSWER-JD power customer satisfaction 
○ Teaching Evaluatio...
Preview 2 out of 12 pages
Add to cartMarket Research - ANSWER-process of designing, gathering, analyzing, and reporting information that may be used to understand customers and solve a marketing problem. 
● The foundation of marketing 
 
Customer satisfaction assessments - ANSWER-JD power customer satisfaction 
○ Teaching Evaluatio...
What is a Product? - ANSWER-A product is good, service, idea ( or a combination of two or more of these) Includes supporting services: installations, guarantees, warranties 
 
Goods - ANSWER-A tangible, physical entity 
 
Service - ANSWER-An intangible, result of application of human and mechanical ...
Preview 2 out of 12 pages
Add to cartWhat is a Product? - ANSWER-A product is good, service, idea ( or a combination of two or more of these) Includes supporting services: installations, guarantees, warranties 
 
Goods - ANSWER-A tangible, physical entity 
 
Service - ANSWER-An intangible, result of application of human and mechanical ...
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller LUCKYSTAR2022. Stuvia facilitates payment to the seller.
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
78998 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now