Mktg exam 1 Study guides, Class notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.

MKTG Exam 1

Mktg Exam 1 Questions & Answers 2023/2024 Exchange brings - ANSWER-efficiency A product is a good, service, or idea to _______ the customer's needs. - ANSWER-satisfy With_________________, individuals find exchange partners to obtain the items that they need. - ANSWER-decentralized exchange __________ is/are the means of communication with the customer. - ANSWER-promotion Marketing is _______________. - ANSWER-exchange ___________________ is the process of setting marketing ...

MKTG Exam 1 Questions & Answers 2023/2024 Marketing focuses on ___ and ___ consumer needs - ANSWER-discovering; satisfying What 4 factors are needed for marketing to occur? - ANSWER-1. two or more parties with unsatisfied needs 2. a desire and ability to have their needs satisfied 3. a way for the parties to communicate 4. something to exchange An organization can't satisfy the needs of all consumers, so it must focus on one or more subgroups, which are its ___ - ANSWER-target mar...

ACTUAL 2023 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers. If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any product a. No, because consumers have specific wants

MKTG Exam 1 Questions & Answers 2023/2024 customer experience - ANSWER-customer's overall assessment of every interaction the customer has experienced with the business, from navigating the company website to talking to customer Marketing - ANSWER-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large marketing mix - ANSWER-combination of the product itse...

MKTG Exam 1 Questions & Answers 2023/2024 Integrated Marketing Programs - ANSWER-Product, Price, Place, Promotion Marketing Process - ANSWER-1) Initial two steps: define who you are and understand the customer needs 2) Strategy: Segmentation, Targeting, Positioning (Tactics) 3) Tactics: Product, Price, Place Promotion Maslow HoN - ANSWER-As you further up the pyramid, the consumer perceives it has a higher value, will pay more for it SWOT - ANSWER-SW: Internal OT: External Mi...

MKTG Exam 1

MKTG Exam 1 Questions & Answers 2023/2024 What are the four P's of the marketing mix? - ANSWER-Product, Price, Place, Promotion What is a product? - ANSWER-Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need What is place? - ANSWER-how you decide to distribute your product What is another word for promotion? - ANSWER-Communication What is promotion? - ANSWER-two way communication What is the definition of...