Mktg 341 Study guides, Class notes & Summaries
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MKTG 3410, Exam 3 fully solved 2024
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MKTG 3410, Exam 3Characteristics of a strong salesperson - correct answer visual aids, samples, testimonials, demonstrations, humor 
 
Describe verbal tools used to strengthen sales persons presentation - correct answer word pictures, stories, humor...use a prop, make sure your story has a purpose, 
 
How is humor used in a salesperson's presentation - correct answer it puts everyone at ease. know your audience 
 
testimonial - correct answer statements written by satisfied users of product 
 
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MKTG 341- EXAM 1 QUESTIONS WITH CORRECT ANSWERS
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the most fundamental objective of marketingcorrect answerdiscover customers needs and wants 
 
cyber attacks on firms to steal intellectual property secrets are called ___.correct answereconomic espionage 
 
In the US, the median age at which women become mothers is rising. This is a ____ ct answersocial 
 
The growth of online degree programs is a ___ force for Towson Uct answercompetitive 
 
McCormick buys salt to make Old Bay based on the amount of Old bay consumers buy. This is ___.correct a...
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MKTG 3410- CH 5-8 questions with correct answers 2024
- Exam (elaborations) • 5 pages • 2024
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MKTG 3410- CH 5-8Adaptive Selling / Why is it important for Sales Success? - correct answer Changing sale behavior according to the selling situation; illustrated by customized presentation; emphasizes the importance of satisfying customer needs; being adaptable: increases buyer trust and commitment and results in higher sales performance 
 
Differences between standard memorized presentations and customized presentations? - correct answer SMP: are completely memorized sales talks. they provide ...
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Professional Selling (mktg 3410) Quiz 3 well answered graded A+
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Professional Selling (mktg 3410) Quiz 3Trial Close - correct answer After finishing your demonstration, you ask, "Now that you have seen it work, would this be a tool that would help you be more effective in your business?" 
 
Proof Device - correct answer You prepare for your customer meeting by preparing a research study that compares your products' performance to competitors. 
 
Loss Aversion - correct answer After offering a trial period of your prospecting software for your customer's s...
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MKTG 3410-Build Buyer/Seller Relations
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MKTG 3410-Build Buyer/Seller RelationsEthics vs. Morals - correct answer Ethics: 
 
Trade Secrets - correct answer Information owned by the company by which the company gains a competitive advantage 
 
poaching - correct answer unethical practice of stealing potential customers from other salespeople 
 
Backdoor selling - correct answer Salespeople ignore the purchasing agent's policy and contact people directly involved in the purchasing decision 
 
Deception - correct answer 
 
Bribes - corr...
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MKTG 3410 - Exam 3 MC with correct answers 2024
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MKTG 3410 - Exam 3 MCvalue proposition - correct answer a short, clear, and simple statement of how and on what dimensions a product concept will deliver value to target market end-users 
 
product differentiation - correct answer the act of setting your product apart from competitors in ways that are meaningful to your target market 
 
differentiation attributes - correct answer 1. price 
2. form 
3. features 
4. performance quality 
5. conformance quality 
6. durability 
7. reliability 
8. r...
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MKTG 3410 Chapter 15 fully solved 2024/2025
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MKTG 3410 Chapter 15Facebook Banner Ads - correct answer Appear on the side of page with related profiles. 
 
Company Pages - correct answer official profiles of companies 
 
Social Advertising - correct answer Allows friends of friends that liked ads 
 
Facebook for Websites - correct answer Link facebook account 
 
Search engine Optimization (SEO) - correct answer modifying website to increase organic listings 
 
Search Engine Marketing (SEM) - correct answer purchasing paid listing. 
 
Imprer...
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Social media marketing theories applications by Stephan Dahl
- Exam (elaborations) • 297 pages • 2022
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Social media marketing theories applications by Stephan Dahl
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NEED MKTG 341 HELP?
- Exam (elaborations) • 16 pages • 2021
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MARKETING FINAL EXAM REVIEW
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MKTG 341 EXAM HELP
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