Mktg 3101 final uconn - Study guides, Class notes & Summaries

MKTG 3101 FINAL UCONN product anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need Service an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership or anything consumer product a product bought by final consumers for personal consumption convenience product a consumer product that customers usually buy frequently, immediately, and with minimal comp...

product correct answers anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need Service correct answers an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership or anything consumer product correct answers a product bought by final consumers for personal consumption convenience product correct answers a consumer product that customers usually buy frequentl...