Mkt 3250 midterm - Study guides, Class notes & Summaries

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MKT 3250 Midterm Exam | Questions and Answers (Complete Solutions)
  • MKT 3250 Midterm Exam | Questions and Answers (Complete Solutions)

  • Exam (elaborations) • 32 pages • 2024
  • MKT 3250 Midterm Exam | Questions and Answers (Complete Solutions) What is marketing? A. The aim of marketing is to make selling necessary. B. Marketing is a process of creating customer value. C. Marketing deals with telling and selling. D. Marketing is only selling and advertising. E. Marketing deals primarily with TV commercials. In the final step of the five-step marketing model, companies __________. A. capture customer value B. build strong customer relationships C. create customer value...
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