Mkt 3013 exam 2 - Study guides, Class notes & Summaries
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MKT 3013 Exam 2 Business Questions And Answers
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MKT 3013 Exam 2 Business Questions And Answers 
Marketing research - ANS-the process of defining a marketing problem and opportunity, 
systematically collecting and analyzing information, and recommending actions 
What is the purpose of marketing research? - ANS-reduce the risk of and thereby improve 
marketing decisions 
steps of a marketing research project - ANS-1. define the problem 
2. develop the research plan 
3. collect relevant information 
4. develop findings 
5. take marketing actio...
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