Mk 3010 final exam - Study guides, Class notes & Summaries

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

GSU MK 3010 Final Exam Review 2023 Questions and Answers

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

Chapter 13 - ANSWER Promotion A receptionist at an obesity clinic has been asked by her manager to phone the customers periodically and inform them about when they should ideally have their next treatment and find out if they have been facing any medical conditions related to obesity. In this scenario, the clinic is most likely attempting to accomplish which of the following promotion objectives? - ANSWER Reminding Objective Of the various promotion objectives, the persuading objective mos...

PERSONAL SELLING - ANSWER direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - ANSWER communicating with large numbers of potential customers at the same time. ADVERTISING - ANSWER any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. SALES PROMOTION - ANSWER those promotion activities—other than advertising, publ...

Markup - ANSWER dollar amount added to the cost of products to get the selling price Markup (Percent) - ANSWER percentage of the selling price that is added to the cost to get the selling price Markup Chain - ANSWER the sequence of markups firms use at different levels in a channel - determines the price structure in the whole channel Average-Cost Pricing - ANSWER adding a reasonable markup to the average cost of a product

mk 3010 final exam study questions GSU with correct answers

Chapter 13 - ANSWER Promotion A receptionist at an obesity clinic has been asked by her manager to phone the customers periodically and inform them about when they should ideally have their next treatment and find out if they have been facing any medical conditions related to obesity. In this scenario, the clinic is most likely attempting to accomplish which of the following promotion objectives? - ANSWER Reminding Objective Of the various promotion objectives, the persuading objective mos...