Mft mba stuvia - Study guides, Class notes & Summaries

major segmentation variables (4) - ANSWERS(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANSWERSset of customers who are buying the company's product target market - ANSWERSqualified available market the company decides to pursue available market - ANSWERSset of consumers who have interest, income, and access to a particular offer potential market - ANSWERSset of consumer with a sufficient level of interest in a market offer corporate cul...

Which of the following organizations is more likely to use project financing? A. a small start up B. a financial services firm w an extensive client list C. a large consumer goods company D. a large public utility involved in infrastructure development - ANSWERSD. After an extensive recruitment process to select well-qualified individuals, a large percent of a company's new hires resigned within the first month of the job. Which of the following is the most likely explanation for thi...

The focal point of all marketing activities is - ANSWERScustomers The marketing mix is known by what other name? - ANSWERSthe four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - ANSWERSproduct Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? - ANSWERSplace Many people equate adve...

Which of the following organizations is most likely to use project financing? (A) A small start-up (B) A financial services firm with an extensive client list (C) A large consumer goods company (D) A large public utility involved in infrastructure development - ANSWERS(D) A large public utility involved in infrastructure development After an extensive recruitment process to select well-qualified individuals, a large percent of a company's new hires resigned within the first month of ...