36 Résultats de recherche 'marketing communication marketing communication master'

Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...

Samenvatting Marketing Communication 19/20 (pre-master Communicatie & Beïnvloeding / bachelor Communicatie- & Informatiewetenschappen jaar 1). Samenvatting van de hoorcolleges boek (Marketing Communications: A European Perspective, Pelsmacker et al) in het Nederlands.

Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

This document is a very well done summary for the Marketing Communication course taught in the Marketing Management Master Degree at Tilburg University that contains information from the lectures, but also the teacher's remarks. More than 100 pages of information that will help you study for the exam.

Samenvatting MCC Marketing Communication & the Consumer Vrij Universiteit Amsterdam VU cursusjaar 2018-2019 Oktober 2018

Summary of the Chapters 1, 2, 3, 6, 8, 10, and 11 from the handbook 'Social Media Marketing' from Tuten & Solomon. These chapters where required readings for the Social Media Marketing course of the master Communication and Information Sciences.

All papers of the course ''Marketing Communication'' of the master Marketing Management year 2018 summarized. The abstract, method and results of every paper have been summarized.

Samenvatting van alle collegestof van Marketing Communication. Dit bestand is inclusief voorbeelden, delen van slides en uitwerkingen van de professor. Het is een volledig beeld van hetgeen besproken is. Behaald cijfer: 7.5

Summary of all required information for Marketing Communication Part B: the Consumer. See the first page for an overview of the summarized information in this summary.

This is an english-written summary from the lectures of Marketing Communication ant the consumer. Some terms are translated to dutch.