Exam 2 318j wilcox 2025 - Study guides, Class notes & Summaries
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ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 17 pages • 2024
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ADV 318J Exam 2 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
American Advertising Federation (AAF) - Answer -maintains the 
"Advertising Code of American Business" 
Advertising Code of American Business - Answer --truth 
-responsibility 
-taste and decency 
American Association of Advertising - Answer --maintains a "Standard of 
Practices" 
-the "4 A's" 
The National Advertising Division (NAD) [of Better Business Bureaus] - 
Answer --investigates di...
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ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 12 pages • 2024
- Available in package deal
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- $12.49
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ADV 318J: Exam 2 (Wilcox) Test | 
Questions and Correct Answers | 
latest Update 2024/2025 | Graded 
A+ 
account planner - Answer -in an advertising agency, the professional 
who synthesizes all relevant consumer research and uses it to help the 
team design a coherent advertising strategy for a client's brand or 
product 
account services - Answer -a team of agency managers that identifies 
the benefits a client's brand offers, its target audiences, and the best 
competitive positioning, and ...
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ADV 318J Exam 2 – Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 9 pages • 2024
- Available in package deal
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- $11.49
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ADV 318J Exam 2 – Wilcox | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Account Planner - Answer -Synthesizes all relevant consumer research 
and uses it to design a coherent advertising strategy 
Advertising Agency - Answer -An organization of professionals who 
provide creative and business services to clients in preparing, planning, 
and placing advertisements 
Full Service Agency - Answer -Includes an array of advertising 
professionals to meet all the promotio...
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ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
- Available in package deal
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ADV 318J (Wilcox) Exam 3 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Psychographics emphasizes - Answer -activities, interests, and opinions 
(AIOs) 
Psychographics created 1960 to give insight into - Answer -consumer 
motivation 
The AIO approach usually results in - Answer -lifestyle segmentation 
Psychographics example for one product category - Answer -Pillsbury 
"What's Cookin" 
For more that one product category use - Answer -VALS segments 
(Values and Li...
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EXAM 2- 318J Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
- Available in package deal
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- $11.99
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EXAM 2- 318J Wilcox | Questions 
and Correct Solutions | Latest 
Update 2024/2025 | Graded A+ 
1. agency review process 
2. competitive rivarly 
3. American Advertising Federation 
4. Ammerican Association of ADV 
5. Better Business Bureaus 
6. Regulation by media - Answer -self regulation 
Legal department that reviews ads to make sure they follow the law 
Internal approval cycle to make sure that what an ad agency says about 
firm's product is informed and accurate - Answer -Agency review 
pr...
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ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 29 pages • 2024
- Available in package deal
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- $11.99
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ADV 318J Exam 1 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
mobile marketing - Answer -the new world of advertising and IBP; 
funnels consumers to retail sites and online shopping and purchasing 
advertising - Answer --a communications process/identified source 
using paid media to reach a selected audience with a persuasive 
message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
Integrate...
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ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 7 pages • 2024
- Available in package deal
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- $11.49
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ADV 318J Wilcox exam #2 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
The Campbells' soup and Volvo ads are used in class illustrated a 
violation of the FTC policy and were ruled unfair advertising. - Answer - 
false 
What was the most important aspect that Sarah Settele from Southwest 
Airlines felt that you should consider when searching for a job or 
internship? - Answer -company culture 
What was the book used as a guideline for words, terms and writing 
rules...
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ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+
- Exam (elaborations) • 16 pages • 2024
- Available in package deal
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- $11.99
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ADV 318J Wilcox Exam 1 - Chapter 
4 | Questions and Correct Solutions | 
Latest update 2024/2025 | Graded 
A+ 
Pros of advertising - Answer -1) Advertising informs 
2) The economic effects of advertising lower the cost of products 
3) Advertising addresses a wide variety of basic human needs 
4) Advertising only reflects society's priorities 
5) Advertisers are showing much more sensitivity 
6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 
8) Advertising...
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ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 17 pages • 2024
- Available in package deal
-
- $11.49
- + learn more
ADV 318J Exam 2 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
American Advertising Federation (AAF) - Answer -maintains the 
"Advertising Code of American Business" 
Advertising Code of American Business - Answer --truth 
-responsibility 
-taste and decency 
American Association of Advertising - Answer --maintains a "Standard of 
Practices" 
-the "4 A's" 
The National Advertising Division (NAD) [of Better Business Bureaus] - 
Answer --investigates di...
-
ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 15 pages • 2024
- Available in package deal
-
- $12.29
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ADV 318J Wilcox Exam 1 - Chapter 
3 | Questions and Correct Solutions | 
latest Update 2024/2025 | Graded 
A+ 
(T/F) Advertising is a product of modern times and modern media - 
Answer -True 
Advertising came into being because of these four major factors: - 
Answer -1) The rise of capitalism 
2) The Industrial Revolution 
3) The Emergence of Modern Branding 
4) The rise of modern mass media 
(T/F) One of the tools used to stimulate demand is advertising - Answer 
-TrueThe Industrial Revolution ...
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