Busn 319 final exam - Study guides, Class notes & Summaries

1. (TCO 4) Three commonly used methods of evaluating marketing programs are (Points : 5) Question 2. 2. (TCO 1) Ideally in effective marketing planning, goals should be _____ in terms of what is to be accomplished and when. (Points : 5) Question 3. 3. (TCO 3) Which marketing strategy focuses on a single market segment but adds additional product lines? (Points : 5)

BUSN 319 Week 8 FINAL EXAM BUSN 319 Week 8 FINAL EXAM BUSN 319 Week 8 FINAL EXAM