Iab digital m - Study guides, Class notes & Summaries

IAB Digital Marketing Media Foundations Certification questions with correct answers

AAS correct answer: Average Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange correct answer: A sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between ...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

IAB Digital Media Sales Certification-with 100% verified solutions-2023-2024

while possessing skills and knowledge of digital media is important, what is the maker of a true digital sales professional - ANSWER-applying the knowledge to serve clients What must sales people align their recommendations with - ANSWER-client objectives and 3rd party research prospecting for new clients, understand their client needs, making intelligent media recommendations, and negotiating the specifics of an order all are attributes of what - ANSWER-successful digital media seller ...

Tags correct answer: code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles correct answer: a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets correct answer: creative design, logos, images, or text provided by the advertiser Pacing correct answer: ...

DSP - answerDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - answerSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - answerAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - answerA sales channel for pubs and aggreg...

explain the traditional consumer buying funnel - answerThe funnel of how a consumer makes a purchase decision. What are the 6 steps of the traditional consumer buying funnel - answer1. Awareness 2. Consideration 3. Preference 4. Purchase 5. Loyalty 6. Advocacy What does Awareness in the buying funnel mean? - answerThe consumer knows about your product in the industry What does Consideration in the buying funnel mean? - answerYour product is one of the few within the industry that the ...

IAB Digital Media Sales Certification Test Prep DSP Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network A sales channel...