Media sales cer - Study guides, Class notes & Summaries

IAB Digital Media Sales Certification Exam Questions with Verified Answers

Tags - Answer code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - Answer a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - Answer creative design, logos, images, or text provided by the advertiser Pacing - Answer refers to the process of...

IAB Digital Media Sales Certification - Detailed Content questions with correct answers

AAS correct answer: Average Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange correct answer: A sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between ...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWERScreative design, logos, images, or text provided by the advertiser Pacing - ANSWERSrefers to the process of ensurin...

IAB Digital Media Sales Certification-with 100% verified solutions-2023-2024

Tags correct answer: code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles correct answer: a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets correct answer: creative design, logos, images, or text provided by the advertiser Pacing correct answer: ...

DSP - answerDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - answerSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - answerAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - answerA sales channel for pubs and aggreg...