Iab digital media stuvia - Study guides, Class notes & Summaries
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IAB Digital Media Sales Certification Test Prep Correct Solutions(RATED A+)
- Exam (elaborations) • 7 pages • 2023
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DSP - ANSWERSDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms 
 
SSP - ANSWERSSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers 
 
Exchange - ANSWERSAn online marketplace platform that facilitates automated auction-based pricing and RTB 
 
Ad Network - ANSWERSA sales channel for pubs and...
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