Hypodermic needle model - Study guides, Class notes & Summaries

Why Info Campaigns fail by Hyman EZ - Answer- What are the problems with information Campaigns? - Answer- - Some people just never seek out information and they do no absorb much info that is presented - if you are interested you will learn more - you seek out information that already fits what you think - people interpret things in a different way - just because you are given the info does not mean it changes your attitude Selective Exposure to Information by Sears and Freedman De...

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects (1960s to present) : Media compete with or complement many other variables. Under some circumstances specific types of media content may have significant effects on certain members of the audienc...

Why Info Campaigns fail by Hyman EZ - ANSWER What are the problems with information Campaigns? - ANSWER - Some people just never seek out information and they do no absorb much info that is presented - if you are interested you will learn more - you seek out information that already fits what you think - people interpret things in a different way - just because you are given the info does not mean it changes your attitude Selective Exposure to Information by Sears and Freedman Dema...

Cultivation Theory (Gerbner) : The process by which media shapes the view of our world/ conceptions of reality Long term effects Mean World Syndrome : The mindset that the world is scarier than it actually is Hypodermic Needle Model (1920s and 30s) : Mass media messages have direct effects on audiences ex: shooter played video games and that's why he committed the crime Limited Effects (1940s and 50s) : Mass media is just one reason for explaining how/why people behave. Media pri...

capitalism - ANSWER a system where means of production are privately owned -labor is free feudalism - ANSWER bound to a noble/land -forced labor bourgeosie - ANSWER -owns capital -someone who owns and controls the means of production under capitalism -the employer proletariat - ANSWER laborer Lumpenproletariat - ANSWER -people living on the margin of society such as beggars, vagrants, and criminals -doesnt work for anyone, and isnt an employer either petty commodity producer ...

Sociology 205 Cohn Exam 1 Questions and Answers | Verified & Updated 2024 Herbert Hyman and Paul Sheatsley are authors of which reading? - Answer ️️ -"Some Reasons Why Information Campaigns Fail." What are the main ideas of "Some Reasons Why Information Campaigns Fail." - Answer ️️ --"Know- Nothings" -Interested People Acquire the most Info -People seek info that supports their prior attitudes -People interpret the same info differently -Information does not technically ch...

MCOM 200 FINAL EXAM STUDY 86 Questions with Answers The functions of mass media in society. - CORRECT ANSWER Surveillance, Interpretation, Linkage, Transmission of Values, Entertainment surveillance - CORRECT ANSWER refers to what we call the news and information role of the media beware surveillance - CORRECT ANSWER a media function that occurs when the media inform the public of short-term, long-term, or chronic threats instrumental surveillance - CORRECT ANSWER transmission of i...

Which of these is not a way interactivity is defined in the book? - correct answer The outcome of the program is always the same What does the Transmission Control Protocol (TCP) do? - correct answer Allows computers to easily communicate with each other over networks In 1991 the World Wide Web was invented, who invented it? - correct answer Tim Berners-Lee Trolling is when people deliberately post things simply to get a reaction out of other participants. - correct answer True Virtu...

Why Info Campaigns fail by Hyman EZ - ANSWER What are the problems with information Campaigns? - ANSWER - Some people just never seek out information and they do no absorb much info that is presented - if you are interested you will learn more - you seek out information that already fits what you think - people interpret things in a different way - just because you are given the info does not mean it changes your attitude Selective Exposure to Information by Sears and Freedman Dema...

Herbert Hyman and Paul Sheatsley are authors of which reading? - Answer- "Some Reasons Why Information Campaigns Fail." What are the main ideas of "Some Reasons Why Information Campaigns Fail." - Answer- -"Know-Nothings" -Interested People Acquire the most Info -People seek info that supports their prior attitudes -People interpret the same info differently -Information does not technically change attitudes -Many psychological barriers when attempting to spread info -Public surve...