Adv 318j exam 1 wilcox - Study guides, Class notes & Summaries
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ADV 318J Exam 3 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 7 pages • 2024
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ADV 318J Exam 3 (Wilcox) | 
Questions and Correct Answers | 
Latest Update 2024/2025 | Graded 
A+ 
Hastings - Answer -the birthplace of Kool-Aid 
audience segmentation - Answer --the process of identifying a 
marketer's "best prospects" 
-on the basis of: 
1. identifiability 
2. accessibility 
3. profit potential 
growing market segments - Answer --single women in home buyers 
market 
-Spanish speaking consumers in web market 
growing product categories - Answer --tablets 
-green products 
-w...
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ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 15 pages • 2024
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ADV 318J Wilcox Exam 1 - Chapter 
3 | Questions and Correct Solutions | 
latest Update 2024/2025 | Graded 
A+ 
(T/F) Advertising is a product of modern times and modern media - 
Answer -True 
Advertising came into being because of these four major factors: - 
Answer -1) The rise of capitalism 
2) The Industrial Revolution 
3) The Emergence of Modern Branding 
4) The rise of modern mass media 
(T/F) One of the tools used to stimulate demand is advertising - Answer 
-TrueThe Industrial Revolution ...
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ADV 318J- exam 1 test, ADV 318J Exam 1 (Wilcox) 2023 with 100% correct answers
- Exam (elaborations) • 27 pages • 2023
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the research studies presented in class supported the general notion that cigarette advertising: correct answerswas important to brand preference and was not related to overall increases in consumption 
 
most people in the US say they like advertising because correct answersadvertising is fun, it helps them with product information, it supports the media they use 
 
advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise ...
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ADV 318J Exam 1 (Wilcox) 2023 with 100% correct answers
- Exam (elaborations) • 23 pages • 2023
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mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing 
 
advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
 
Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...
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EXAM 2- 318J Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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EXAM 2- 318J Wilcox | Questions 
and Correct Solutions | Latest 
Update 2024/2025 | Graded A+ 
1. agency review process 
2. competitive rivarly 
3. American Advertising Federation 
4. Ammerican Association of ADV 
5. Better Business Bureaus 
6. Regulation by media - Answer -self regulation 
Legal department that reviews ads to make sure they follow the law 
Internal approval cycle to make sure that what an ad agency says about 
firm's product is informed and accurate - Answer -Agency review 
pr...
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ADV 318J-Wilcox-Exam 1 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 6 pages • 2024
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ADV 318J-Wilcox-Exam 1 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Advertising - Answer -the 
communications 
process of using paid 
media to reach a 
selected audience with 
a persuasive message. 
PR - Answer -practice of managing the 
flow of information between an 
organization and its publics w/ 
the goal of positive is not advertising 
Publicity - Answer -marketer's 
supplying information to media. this is not advertisingEX: Julia Roberts wearing bracelet a...
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ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 10 pages • 2024
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ADV 318J Wilcox Exam 1 - Chapter 
18 | Questions and correct Solutions 
| Latest Update 2024/2025 | Graded 
A+ 
Public relations - Answer -A marketing and management function that 
focuses on communications that foster goodwill between a firm and its 
many constituent groups 
What is the role of public relations? - Answer -To foster goodwill 
between a firm and its many constituent groups 
What percentage of employment of PR managers and specialists is 
expected to grow by 2020? - Answer -20 per...
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ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 7 pages • 2024
- Available in package deal
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- $12.49
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ADV 318J Exam 1 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
The research studies presented in class supported the general notion 
that cigarette advertising: - Answer -a.) Was important to brand 
performance 
b.) Was not related to overall increases in consumption 
Most people in the US say they like advertising because... - Answer -a.) 
Advertising can be fun 
b.) It helps w/ product information 
c.) It supports the media they use 
Advertising has been p...
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ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 25 pages • 2024
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the research studies presented in class supported the general notion that cigarette advertising: - was 
important to brand preference and was not related to overall increases in consumption 
most people in the US say they like advertising because - advertising is fun, it helps them with 
product information, it supports the media they use 
advertising has been proven of manipulating consumers by "inventing desires" for products they 
wouldn't want or need otherwise - false 
advertising stimul...
-
ADV 318J Wilcox Exam 1 - Chapter 3 2023 with 100% correct answers
- Exam (elaborations) • 11 pages • 2023
-
Available in package deal
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- $14.49
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(T/F) Advertising is a product of modern times and modern media correct answersTrue 
 
Advertising came into being because of these four major factors: correct answers1) The rise of capitalism 
 
2) The Industrial Revolution 
 
3) The Emergence of Modern Branding 
 
4) The rise of modern mass media 
 
(T/F) One of the tools used to stimulate demand is advertising correct answersTrue 
 
The Industrial Revolution correct answersA major change in Western society beginning in the mid-18th century an...
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