Wgu c201 chapter 12 - Study guides, Class notes & Summaries

brand name - ANSWER A good ______ is easy to recognize, pronounce, remember, should attract attention and suggest product image, and be legally protectable brand - ANSWER A______ is a name, term, sign, symbol, design, or some combination thereof used to identify a product or service product - ANSWER A _________ is a bundle of physical, service, and symbolic attributes designed to satisfy customer wants product life cycle - ANSWER The ________ begins in the introduction stage, proceeds t...

Product - ANSWER A bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants. Product strategy - ANSWER The part of marketing that deals with product/service development. It also manages package design, trademarks and other product identification, warranties, product life cycle, and new-product development Classifying goods and services - ANSWER Broad categories included business to consumer (B2C) and business to business (B2B), both of which can subdivid...

brand name - -A good ______ is easy to recognize, pronounce, remember, should attract attention and suggest product image, and be legally protectable brand - -A______ is a name, term, sign, symbol, design, or some combination thereof used to identify a product or service product - -A _________ is a bundle of physical, service, and symbolic attributes designed to satisfy customer wants product life cycle - -The ________ begins in the introduction stage, proceeds through growth and maturity...

brand name - ANSWER A good ______ is easy to recognize, pronounce, remember, should attract attention and suggest product image, and be legally protectable brand - ANSWER A______ is a name, term, sign, symbol, design, or some combination thereof used to identify a product or service product - ANSWER A _________ is a bundle of physical, service, and symbolic attributes designed to satisfy customer wants product life cycle - ANSWER The ________ begins in the introduction stage, proceeds t...

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Marketing - correct answer The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? - cor...

WGU C201 Chapter 12. Questions and answers, 100% Accurate. 100% Accurate. VERIFIED. brand name - -A good ______ is easy to recognize, pronounce, remember, should attract attention and suggest product image, and be legally protectable brand - -A______ is a name, term, sign, symbol, design, or some combination thereof used to identify a product or service product - -A _________ is a bundle of physical, service, and symbolic attributes designed to satisfy customer wants product life c...

(answered )WGU C201 Business Acumen Chapter 11, 12, 13 Marketing

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Test With Complete Solutions | Verified

(answered )WGU C201 Business Acumen Chapter 11, 12, 13 Marketing

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing – Questions/Answers