Prsa apr rpie - Study guides, Class notes & Summaries
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PRSA APR Cheat Sheet Questions and Answers (2024 / 2025) (Verified Answers)
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PRSA APR Cheat Sheet Questions and Answers (2024 / 2025) (Verified Answers) 
 
PRSA Values 
HE FAIL 
Honesty 
Expertise 
Fairness 
Advocacy 
Independence 
Loyalty 
Four Step Planning Process 
RPIE 
Research: Define the PR problem, situation analysis 
Planning: 10-Step PR Planning Process 
Implementation: Take action & communicate 
Evaluation: Assessment 
Problem Statement 
5 Ws and H - 25 words or less "What exactly is it that we want them to do as a result of this campaign?" 
Reflect the...
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PRSA APR Exam Practice Questions with Answers 2023 (Graded A+)
- Exam (elaborations) • 10 pages • 2023
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PRSA APR Exam Practice Questions with Answers 2023 (Graded A+) 
Section 14 of Act of 1934 - Answer Solicitation of proxies between official statement 
and annual meeting. Mnemonic -14 goes with 34 (send proxies to all 14 
shareholders?) 
Lobbying act of 1913 - Answer Lobbyists must register with the clerk of the house or 
secretary of the senate between the first and 10th day of the quarter-includes $ 
received, names of publications that they published articles/editorials. 
Violation=$5,000 fin...
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PRSA APR EXAM 2023 WITH CORRECT ANSWERS.
- Exam (elaborations) • 8 pages • 2024
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PRSA APR EXAM 2023 WITH CORRECT ANSWERS. 
 
Universe 
The number of possible respondents available to draw survey sample from 
Representative sample 
Number needed to be representative of the universe. Any universe that is 100,000 or more requires a sample of 384 
10-K 
Annual Report must file 60 days after close of companies fiscal year 
10-Q 
Quarterly financial Report containing unaudited data-filed 35 days after close of first three fiscal quarters 
95% Confidence level 
If the same survey w...
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