Mk 3010 - Study guides, Class notes & Summaries

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

MK 3010 1st Exam – GSU Questions and Answers

business and organizational customers - ANSWER any buyers who buy for resale or to produce other goods and services purchasing managers - ANSWER buying specialists for their employers multiple buying influence - ANSWER several people share in making a purchase decision--perhaps even top management buying center - ANSWER all the people who participate in (or influence) a purchase requisiton - ANSWER a request to buy something

MK 3010 EXAM 2 QUESTIONS AND ANSWERS

MK 3010 EXAM 2 QUESTIONS AND ANSWERS

Chapter 13 - ANSWER Promotion A receptionist at an obesity clinic has been asked by her manager to phone the customers periodically and inform them about when they should ideally have their next treatment and find out if they have been facing any medical conditions related to obesity. In this scenario, the clinic is most likely attempting to accomplish which of the following promotion objectives? - ANSWER Reminding Objective Of the various promotion objectives, the persuading objective mos...

MK 3010 1st Exam – GSU Questions and Answers marketing - CORRECT ️️ an organizational function and set of processes for creating, capturing, communication and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders exchange - CORRECT ️️ customer gives up time, money, and info; company gives up the good or service history of marketing - CORRECT ️️ product -> sales -> market -> value how to beco...

GSU MK 3010 Exam 2 with complete solutions