Piller Guides d'étude, Notes de cours & Résumés
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TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller. All Chapaters 1-14. (Complete Download)
- Autre • 84 pages • 2023
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TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller . All Chapaters 1-14. TABLE OF CONTENT Page: 1 Questions Chapter 1: Processes and applications of direct marketing . Page: 7 2020 Chapter 2: Database marketing and customer relationship marketing 2-2. Page: 13 2020 Chapter 3: Lists and market segments Page: 19 2020 Chapter 4: Marketing analytics: Testing and measurement Page: 24 2020 Chapter 5: The offer Page: 30 2020 Chapter 6: Creative message strategies Page: 35...
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CMN 232 Midterm questions well answered graded A+
- Examen • 10 pages • 2024
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CMN 232 MidtermMartin and Nakayama - correct answer MP: people understand interactions in different contexts. 
KC: people link short term events to long term processes 
EX: "he did that because of racism" 
Imp ICC?: people in interactions may not share interpretations and assumptions 
Contributions / Critiques? ** 
 
Piller - correct answer MP: imagined communities 
KC: "static" views of culture 
EX: 
Imp ICC? takes issue with essentialism of culture and reification of national / ethnic i...
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2024 Ready: A Comprehensive [Contemporary Direct _ Interactive Marketing,Spiller,2e] Test Bank Guide
- Examen • 143 pages • 2023
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- €29,09
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Are you wondering how to pass the class? The Test Bank for [Contemporary Direct _ Interactive Marketing,Spiller,2e] is your secret weapon. With comprehensive practice exam questions and official exams and answers, you’ll be ready to tackle your exams in 2023-2024 with confidence.
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Contemporary Direct and Interactive Marketing, Spiller - Exam Preparation Test Bank (Downloadable Doc)
- Examen • 143 pages • 2022
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- €27,19
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Description: 
 
Test Bank for Contemporary Direct and Interactive Marketing, Spiller, 2e prepares you efficiently for your upcoming exams. It contains practice test questions tailored for your textbook. Contemporary Direct and Interactive Marketing, Spiller, 2e Test bank allow you to access quizzes and multiple choice questions written specifically for your course. 
 
The test bank will most likely cover the entire textbook. Thus, you will get exams for each chapter in the book. 
 
 
You can s...
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BLAW 3310: Test 3: miller uta 2024 COMPILED QUESTIONS & ANSWERS (UPDATE)
- Examen • 16 pages • 2024
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- €8,58
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Employment-at-will doctrine - Refers to the presumption that employment is for an 
indefinite period of time and may be terminated either by employer or employee. 
wrongful termination - A cause of action an employee may have if dismissed for an improper 
reason, such as exercising a public right or other interest protected in the employment 
relationship, such as protected class status under title VII 
"good faith" exception in California - 
Texas exceptions (jury duty - 
refusal to do a...
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Summary Articles M&I
- Resume • 37 pages • 2021
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Summarized articles: 
o	Week 1: lecture 1 & 2 
	2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142. 
	2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. 
o	Week 2: lecture 3 
	3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...
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INTERCULTURAL COMMUNICATION
- Resume • 42 pages • 2020
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- €3,99
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Summary for the course Intercultural Communication.
Includes:
- Piller Chapter 1, 2, 4, 6, 7, 8 
- Articles: Essed & Trienekens; Burt, Johannson, Thelander; Dervin; Martin & Nakayama; Fitzgerald; Van Sterkenburg & Knoppers; Kuipers & de Kloet; Yin; Asante, Miike & Yin; Stephan, Hourani &Horn 
- All Lecture notes week 1/8
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Summary articles Marketing & Innovation
- Resume • 36 pages • 2020
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Disponible en pack
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- €3,49
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Summary of the following articles: 
•	Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142. 
	Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. 
•	Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
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CM1010 - Intercultural Communication Summary @EUR
- Resume • 46 pages • 2022
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Disponible en pack
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- €5,99
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The document includes a concise summary of required chapters from the book "Intercultural Communication: A Critical Introduction (2nd ed.)", required articles, and Canvas material from weeks 1 to 9 required in preparation for the exam of the course Intercultural Communication (CM1010) at IBCoM. 
The summary includes chapters 1, 2, 4, 6, 7, 8, as well as the following articles: 
Week 2 
- Philomena Essed & Sandra Trienekens - ‘Who wants to feel white?’ Race, Dutch culture and contested iden...
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KILLER TEAS V PRACTICE TEST-SCIENCE PART I QUESTIONS AND ANSWERSAlveoli are tiny sacs surrounded by what? Correct Answer: capillaries Veins are blood vessels that transport blood from the capillaries to the what? Correct Answer: heart
- Examen • 19 pages • 2022
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- €11,92
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Alveoli are tiny sacs surrounded by what? Correct Answer: capillaries 
 
Veins are blood vessels that transport blood from the capillaries to the what? Correct Answer: heart 
 
Arteries are blood vessels that transport blood away from the heart and to the what? Correct Answer: capillaries 
 
what serves as the location for the exchange of oxygen, carbon dioxide fluid and nutrients within the body? Correct Answer: capillaries 
 
What are the bronchial tubes are lined with? Correct Answer: ci...
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