MKTG271 (MKTG271)
Duquesne University
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Intro to Marketing Chapters 13, 14, and 19 Class Notes
- Class notes • 11 pages • 2023
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These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary .The topics included are: distribution, methods of distribution, five linkages, wholesalers, functions of a wholesaler, types of wholesalers, retailers, types of retailers, franchise, channels in individual market, exclusive distribution, selective distribution, intensive distribution, pricing, pricing pol...
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Intro to Marketing Chapters 11 and 12 Class Notes
- Class notes • 9 pages • 2023
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These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: marketing, services, new products, new product development process, characteristics of a service, service, degrees of newness, why new products fail, idea generation, idea screening, concept development, marketing strategy, business analysis, product development, test market, comme...
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Intro to Marketing Chapter 10 Class Notes
- Class notes • 5 pages • 2023
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These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) 
by Armstrong, Gary 
The topics involved can be seen in the keywords describing this document.
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Intro to Marketing Chapter 9 Class Notes
- Class notes • 5 pages • 2023
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These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) 
by Armstrong, Gary 
The topics included are: Stages in marketing research process, marketing research process, plan the research, collect data, sampling, probability sampling, experimental research, marketing intelligence
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Intro to Marketing Chapter 1 Class Notes
- Class notes • 10 pages • 2023
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These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) 
by Armstrong, Gary 
The topics included are: marketing, intro to marketing, consumer, marketing=exchange, definitions of marketing, exchange concept, conditions for exchange, evolution of marketing, utility in marketing, values, marketing mix four p's
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Intro to Marketing Chapter 6 Class Notes
- Class notes • 4 pages • 2023
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These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) 
by Armstrong, Gary 
The topics included are: consumer behavior, three types of buying behavior, complex buying, behavior stages in consumer decision process, consumer decision process, business to business organizational markets, characteristics of organizational markets,
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