CMN 465
Liberty University
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CMN 465 Exam 1 questions with complete solutions
- Exam (elaborations) • 5 pages • 2022
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social marketing Correct Answer: process that uses marketing principles and techniques to influence citizen behavior change that will benefit society as well as the individual 
 
social marketing... Correct Answer: -influences behavior change 
-utilizes a systemic planning process and techniques 
-focuses on priority audience segments 
-delivers a positive benefit for individuals and society 
 
6 types behavior change Correct Answer: -accept new behavior 
-reject undesirable behavior 
-modify...
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