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MARKETING MISC Astor Lodge Suites.
- Exam (elaborations) • 9 pages • 2021
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- $12.49
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MARKETING MISC Astor Lodge Suites 
Industry Analysis 
Porter’s Five Forces: 
COMPETITIVE RIVALRY: 
• Types of competitors: 
o Limited-service hotels 
o Economy hotels: Red Roof Inn and Motel 6 
o Full service midscale hotels: Holiday Inn and Ramada 
• Segmented Industry 
• Competition based on amenities, price and service. 
• 4.4 million hotel rooms in the US 
• Hotel Industry experienced a downturn after 9/11 
POWER OF SUPPLIER 
• Astor Lodge Suites supplies mainly the business pa...
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