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Miami Dade College
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MARKETING MISC Astor Lodge Suites.
- Exam (elaborations) • 9 pages • 2021
- $12.49
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MARKETING MISC Astor Lodge Suites
Industry Analysis
Porter’s Five Forces:
COMPETITIVE RIVALRY:
• Types of competitors:
o Limited-service hotels
o Economy hotels: Red Roof Inn and Motel 6
o Full service midscale hotels: Holiday Inn and Ramada
• Segmented Industry
• Competition based on amenities, price and service.
• 4.4 million hotel rooms in the US
• Hotel Industry experienced a downturn after 9/11
POWER OF SUPPLIER
• Astor Lodge Suites supplies mainly the business pa...
Exam (elaborations)
MARKETING MISC Astor Lodge Suites.
Last document update:
ago
MARKETING MISC Astor Lodge Suites Industry Analysis Porter’s Five Forces: COMPETITIVE RIVALRY: • Types of competitors: o Limited-service hotels o Economy hotels: Red Roof Inn and Motel 6 o Full service midscale hotels: Holiday Inn and Ramada • Segmented Industry • Competition based on amenities, price and service. • 4.4 million hotel rooms in the US • Hotel Industry experienced a downturn after 9/11 POWER OF SUPPLIER • Astor Lodge Suites supplies mainly the business pa...
$12.49
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