Tbb fashion strategy Guides d'étude, Notes de cours & Résumés

This is an all-in-one summary of the theoretical backbone; Fashion Strategies course. These notes are carefully written down in a way that is easy to understand and follow. The document has been designed to give a structured overview of all the content. Time and attention have been put into the structure and visualization of the content, therefor providing much needed clarity. Please treat this document with respect and value your investment by encouraging others to invest in it as well and not ...

This is an summary of the Oger guest lecture with: mission & vision, competetive landscape, their marketing goals, the change of the customer journey, strategic challenges, new brand formula and a market study.