Marketing & Sales

This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.

This is a summary on Marketing & Sales from the book Introduction to International Bussines

This is a Summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th. The chapters summarised are 7, 8, 14 and 17.

This is a Summary of Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th. The chapters summarised are 3, 5, 7 and 19.

This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.