[Solved] BPL 5100 Homework Assignment

BPL 5100 Homework Assignment Homework Handout 1: What Is a Central Message? Directions. Read this page, and then complete the task at the end. Central messages. The central message of your presentation is the guiding claim (or set of claims)you seek to communicate to the audience. For example: In order to compete with low-cost airlines, we recommend that Fancy Airlines focus on advertising its brand image as the industry leader in on-time flight arrivals, and retain its commitment to high-qualit...