Kent MKTG450 quiz 6
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Question 1
_____ is defined as an attraction for a source based on a resemblance between the source and receiver. 
Likability
Familiarity
Similarity
Expertise
Power
1 points
Question 2
NYNEX owned a substantial portion of the yellow pages advertising business in the New York/New England region, which it needed to protect following the breakup of AT&T. To protect itself from competitors, NYNEX ran a series of ads. One was a picture of a blue rabbit and headlined, "Hair Tinting." Another showed ...
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Kent MKTG450 quiz 6•Kent MKTG450 quiz 6
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Question 1
_____ is defined as an attraction for a source based on a resemblance between the source and receiver. 
Likability
Familiarity
Similarity
Expertise
Power
1 points
Question 2
NYNEX owned a substantial portion of the yellow pages advertising business in the New York/New England region, which it needed to protect following the breakup of AT&T. To protect itself from competitors, NYNEX ran a series of ads. One was a picture of a blue rabbit and headlined, "Hair Tinting." Another showed ...