Kent MKTG450 quiz 3
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Question Question 1 Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)? Behavioristic Demographic Benefit Lifestyle Psychographic 1 points Question 2 Coca-Cola's offerings of diet, cherry-flavored, vanilla-flavored, and caffeine-free versions of its product in addition to its original product reflect the company's decision to serve: concentrated markets. differentiated markets. a demographic seg...
- Examen
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Kent MKTG450 quiz 3•Kent MKTG450 quiz 3
Aperçu 1 sur 5 pages
Question Question 1 Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)? Behavioristic Demographic Benefit Lifestyle Psychographic 1 points Question 2 Coca-Cola's offerings of diet, cherry-flavored, vanilla-flavored, and caffeine-free versions of its product in addition to its original product reflect the company's decision to serve: concentrated markets. differentiated markets. a demographic seg...
Question Question 1 Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)? Behavioristic Demographic Benefit Lifestyle Psychographic 1 points Question 2 Coca-Cola's offerings of diet, cherry-flavored, vanilla-flavored, and caffeine-free versions of its product in addition to its original product reflect the company's decision to serve: concentrated markets. differentiated markets. a demographic seg...
- Examen
- • 5 pages's •
-
Kent MKTG450 quiz 3•Kent MKTG450 quiz 3
Aperçu 1 sur 5 pages
Question Question 1 Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)? Behavioristic Demographic Benefit Lifestyle Psychographic 1 points Question 2 Coca-Cola's offerings of diet, cherry-flavored, vanilla-flavored, and caffeine-free versions of its product in addition to its original product reflect the company's decision to serve: concentrated markets. differentiated markets. a demographic seg...