African Management Institute online course Kenya Nairobi

The strategic objective is the single, specific objective that will drive the business over the next few years. It is based on the maxim, “If you don’t know where you are going, any road will get you there.” It is not to be confused with the company’s mission, vision or values, which are not useful as strategic goals. The objective must be specific, measurable and time bound. It must also be a single goal (that is, growth or profitability), although subordinate goals may follow from the ...

The provision of corporate communication services (advisory and execution) is a great tool to support and drive the vision, direction and operations of a business. This document and the Project here represented will involve strategic messaging, integrated reputation management, communication need assessment, stakeholders awareness campaign, design and creative services and brand building initiatives0 for businesses, stakeholders and institutions.

A strategy statement communicates your company’s strategy to everyone within your startup. The statement consists of three components: objective, scope and competitive advantage. All three components must be expressed as clearly as possible. A well-written strategy statement will help employees and the organization to understand their roles when executing the company’s strategy. Without this understanding, your startup may be pulled in different directions and lose its focus. The purpose of ...