This is a summary for the 2019-2020 course 'Advertising 1' (the 4 credit variant of Advertising, 6 credits) by T. Smits (B-KUL-S0G94A). It is based on the lectures, the slides provided during those lectures, and guest lectures that were part of the course. It contains everything from the slides and the most important information provided during the lectures, making it a complete overview of the course.

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course. Content: - Le...