Wayne hoyer - Study guides, Class notes & Summaries
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Summary: Consumer and Marketing (MIDTERM 1)
- Summary • 22 pages • 2024
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This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. 
 
The summary is written in English
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MIDTERM 2 Summary: Consumer & Marketing
- Summary • 26 pages • 2024 Popular
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This is a summary for the second midterm of the Consumer & Marketing course. 
 
This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material
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Test Bank for Consumer Behavior 8th Edition ByWayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade)
- Exam (elaborations) • 340 pages • 2023
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Test Bank for Consumer Behavior 8th Edition ByWayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade) 
 
 
Consumer Behavior, 8e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank All Chapters, 100% original verified, A+ Grade)
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
- Exam (elaborations) • 267 pages • 2023
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank) 
 
Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
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Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
- Summary • 34 pages • 2024
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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.
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Test bank for Consumer Behavior 7th Edition by Wayne Hoyer (Author), Deborah J. MacInnis (Author), Rik Pieters A+
- Exam (elaborations) • 241 pages • 2024
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Test bank for Consumer Behavior 7th Edition by 
Wayne Hoyer (Author), Deborah J. MacInnis 
(Author), Rik Pieters A+ ..
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Marketing for Pre-master Summary Midterm 2 Chapter 7 to 14
- Summary • 30 pages • 2024
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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.
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Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition
- Summary • 32 pages • 2023
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Summary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.
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Instructor Manual for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade)
- Exam (elaborations) • 298 pages • 2023
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Instructor Manual for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade) 
 
Instructor Manual for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade)
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual)
- Exam (elaborations) • 92 pages • 2023
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual) 
 
Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual)
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Solution Manual For Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters Chapter 1-17
- Exam (elaborations) • 319 pages • 2024
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Solution Manual For Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters Chapter 1-17
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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
- Exam (elaborations) • 344 pages • 2024
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TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and Deci...
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