Upenn marketing 101 - Study guides, Class notes & Summaries

Dynamic Pricing - Answer-Adjusting prices continually to meet the characteristics and needs of individuals and situations; setting prices for a good/service based on the demand for it at the moment based on the availability of supply Uber's Surge Pricing - Answer-Higher demand causes a price multiplier to kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease demand Target Costing - Answer-Reverse engineer a product based on demand at a certain price point ...

UPenn Marketing 101 Final Exam Questions and Answers 100% Pass Dynamic Pricing - Correct Answer ️️ -Adjusting prices continually to meet the characteristics and needs of individuals and situations; setting prices for a good/service based on the demand for it at the moment based on the availability of supply Uber's Surge Pricing - Correct Answer ️️ -Higher demand causes a price multiplier to kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease de...

UPenn Marketing 101 Final Exam Questions and Answers 100% Pass Dynamic Pricing - Correct Answer ️️ -Adjusting prices continually to meet the characteristics and needs of individuals and situations; setting prices for a good/service based on the demand for it at the moment based on the availability of supply Uber's Surge Pricing - Correct Answer ️️ -Higher demand causes a price multiplier to kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease de...

Dynamic Pricing - Adjusting prices continually to meet the characteristics and needs of individuals and situations; setting prices for a good/service based on the demand for it at the moment based on the availability of supply Uber's Surge Pricing - Higher demand causes a price multiplier to kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease demand Target Costing - Reverse engineer a product based on demand at a certain price point EDLP - Every Day Low...

Crowdfunding - Present products you've designed. Gain 1000s of small investors. Have people pre-buy your product at a high price. Reaching the most receptive customers who are willing to pay the most for information. Strategies for Introduction - Low Selling Effort + High Price = Skim; High Selling Effort + Low Price = Penetrate Shifts in Growth Phase - Low Selling Effort + High Price = Penetrate; High Selling Effort + Low Price = Skim (SWITCH FROM INTRO)