Txst pr villagran test 3 - Study guides, Class notes & Summaries

Advertising- correct answers -primary format for Paid Media -Public relations advertising emerged as a combination of advertising and editorial -Advertising costs money while publicity costs time and effort (roughly 10% of equivalent advertising expenditures) -Advertising guarantees content, size, location, reach and frequency while publicity does not -Publicity appears as news so it carries a third-party endorsement while advertising viewed as sponsoring the organization's self-serving vi...