Tmp 124 final study guide - Study guides, Class notes & Summaries

TMP 124 final study guide exam questions & answers 2023/2024 Hierarchy of effects model (AKLPCP) - ANSWER-*6 stages 1. Awareness --> Think 2. Knowledge --> Think 3. Liking --> Feel 4. Preference --> Feel 5. Conviction --> Do 6. Purchase --> Do -an AD should make the customers go through these 6 stages STP (Segmentation, Targeting, Positioning) - ANSWER-*firms use these processes to identify and evaluate opportunities for increasing sales and profits -4 Categori...