Rtf 115 exam 1 - Study guides, Class notes & Summaries

RTF 115 Exam 1 Questions with All Correct Answers Media literacy - Answer-the ability to apply critical thinking skills to the mass media, thereby becoming a more aware and responsible citizen-parent, voter, worker-in our media-driven society Media literacy tools - Answer--consider authorship -evaluate the audience -determine the institutional purpose -analyze the content -identify the creative techniques Audiences - Answer-the people to whom a media product is directed Media p...

RTF 115 Exam 1 Questions with Correct Answers The creation of a television plot line around a particular brand is called: A) product placement B) product integration C) a product narrative D) a hybrid genre - Answer-B) product integration The term "in-store media" refers to the advertising efforts undertaken by businesses without the help of advertising agencies. True or False - Answer-False The advertising and public relations industries practice "self-regulation" through ...

Media literacy is... from most educational curriculum? -:- Absent ... encourages people to seek out information that reinforces their existing beliefs -:- Confirmation Bias Media literacy education encourages us to be ... about the media we consume -:- Critical According to the Buzzfeed News article, the top fake news post of the 2016 election generated hundreds of thousands of Facebook impressions and said that which world figure "shocked the world" by endorsing Donald Trump? -...

Media Studies -:- a field of study that examines the content, history, and effects of various media, in particular, the mass media (also called mass communication) Convergence -:- the term we use today to describe the collective changes happening to media production and consumption. 3 types of convergence -:- technological, economic, cultural consolidation -:- a process whereby traditional media companies have grown fewer and much larger in the past fifty years through mergers a...

RTF 115 Exam 1 Practice Questions and Answers (100% Pass) Media literacy is... from most educational curriculum? - Answer️️ - Absent ... encourages people to seek out information that reinforces their existing beliefs - Answer️️ -Confirmation Bias Media literacy education encourages us to be ... about the media we consume - Answer️️ -Critical According to the Buzzfeed News article, the top fake news post of the 2016 election generated hundreds of thousands of Facebook impres...

RTF 115 Exam 1 Study Guide with Complete Solutions Media Studies - Answer️️ -a field of study that examines the content, history, and effects of various media, in particular, the mass media (also called mass communication) Convergence - Answer️️ -the term we use today to describe the collective changes happening to media production and consumption. 3 types of convergence - Answer️️ -technological, economic, cultural consolidation - Answer️️ -a process whereby traditional ...

RTF 115 Exam 2 with Complete Solutions Format Networks - Answer-programming firms that provide subscribing radio stations with all the programming they need to fill their airwaves 24 hours a day, seven days a week; often the station needs only to insert local commercial spots into the programming Barter - Answer-practice in which a syndicator provides the radio program and keeps a number of minutes for the sale of commercials to advertisers Local Advertising - Answer-advertising money th...

RTF 115 Exam 2 with Correct Answers Record producer responsibilities - Answer-Oversees recording and mixing Obtains copyright clearances Hires session musicians (if needed) Manages budget (often with assistance) Finding suitable recording studio A&R - Answer-artist & repertoire Recording sales (physical digital) - Answer-1999: $14.6 billion (record high at the time) 2000: $ 14.4 billion 2001: 13.7 billion 2002: 12.6 billion 2003: $11.9 billion Streaming - Answer-A method o...

RTF 115 Exam 2 Study Guide with Complete Solutions 1st Amendment protections for media - Answer️️ -freedom of speech or of the press Limitations of 1st Amendment rights - Answer️️ -Are applicable to everyone Are without political bias Serve a significant governmental interest Leave ample alternative ways for the communication to take place Regulation before distribution - Answer️️ -Education (school news papers) National security Clear and present danger to public safety ...