Rtf 115 - Study guides, Class notes & Summaries

RTF 115 Exam 2 with Complete Solutions Format Networks - Answer-programming firms that provide subscribing radio stations with all the programming they need to fill their airwaves 24 hours a day, seven days a week; often the station needs only to insert local commercial spots into the programming Barter - Answer-practice in which a syndicator provides the radio program and keeps a number of minutes for the sale of commercials to advertisers Local Advertising - Answer-advertising money th...

RTF 115 Exam 1 Questions with All Correct Answers Media literacy - Answer-the ability to apply critical thinking skills to the mass media, thereby becoming a more aware and responsible citizen-parent, voter, worker-in our media-driven society Media literacy tools - Answer--consider authorship -evaluate the audience -determine the institutional purpose -analyze the content -identify the creative techniques Audiences - Answer-the people to whom a media product is directed Media p...

RTF 115 Exam 2 with Correct Answers Record producer responsibilities - Answer-Oversees recording and mixing Obtains copyright clearances Hires session musicians (if needed) Manages budget (often with assistance) Finding suitable recording studio A&R - Answer-artist & repertoire Recording sales (physical digital) - Answer-1999: $14.6 billion (record high at the time) 2000: $ 14.4 billion 2001: 13.7 billion 2002: 12.6 billion 2003: $11.9 billion Streaming - Answer-A method o...

RTF 115 Unit 2 Test Questions with Correct Answers Movies developed as a result of which 2 things? - Answer-1. Specific social, legal, and organizational contexts 2. Struggles for control of distribution channels Ticket prices are steadily ______________________. - Answer-Increasing Post-war era, who are the primary consumers of movies? - Answer-Youth/teens What is a blockbuster? - Answer-A movie which makes $200 million or more; costs a lot to make; ads for it are everywhere What ...

RTF 115 Exam 3 Questions with Correct Answers User generated content - Answer-content created by the general public for distribution by digital media ARPANET (Advanced Research Projects Agency Network) - Answer-Funded by department of defense Early Personal Computing Focus - Answer-Networking optional, focus on non-networked applications HTML - Answer-Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on Worl...

RTF 115 Exam 1 Questions with Correct Answers The creation of a television plot line around a particular brand is called: A) product placement B) product integration C) a product narrative D) a hybrid genre - Answer-B) product integration The term "in-store media" refers to the advertising efforts undertaken by businesses without the help of advertising agencies. True or False - Answer-False The advertising and public relations industries practice "self-regulation" through ...

Media literacy is... from most educational curriculum? -:- Absent ... encourages people to seek out information that reinforces their existing beliefs -:- Confirmation Bias Media literacy education encourages us to be ... about the media we consume -:- Critical According to the Buzzfeed News article, the top fake news post of the 2016 election generated hundreds of thousands of Facebook impressions and said that which world figure "shocked the world" by endorsing Donald Trump? -...

The vast majority of American radio stations are known as what? -:- Commercial Stations What term best describes the flow of songs, DJ talk, and commercials on a radio station? -:- A format What phenomenon can be described as focusing on specific slices of a radio station's listener base? -:- Narrowcasting What term is best-described as a reflection of the simplicity or complexity of the musical structure and lyrical content of the music played? -:- Music sophistication Publishe...

Who invented the device which lets us hear through speakers, and what is it called? -:- Lee de Forest; an Audion vacuum tube (created in 1907) When did radio's focus stop being general? -:- Around the 1950's What 3 things could radio have been, and what is it now? (Hint: Who could have controlled it?) -:- Military controlled, government controlled, or a Public Radio Model; it is now controlled by businesses What does the "F" in "FM" and the "A" in "AM" stand for? -:- Fre...

1st Amendment protections for media -:- freedom of speech or of the press Limitations of 1st Amendment rights -:- Are applicable to everyone Are without political bias Serve a significant governmental interest Leave ample alternative ways for the communication to take place Regulation before distribution -:- Education (school news papers) National security Clear and present danger to public safety Commercial speech Obscenity 2 0 2 4 / 2 0 2 5 | © copyright | This work may not be...