Rmg 452 - Study guides, Class notes & Summaries

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RMG 452 FINAL EXAM WEEK 1-12 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED
  • RMG 452 FINAL EXAM WEEK 1-12 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED

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  • VM - Answer-establishes and maintains stores image in the customers mind VM is a part of what - Answer-promotional mix: advertising,marketing , events, personal selling VM includes - Answer-window/interior display, signage, store layout, presentation , lighting what are three basic elements of communication - Answer-1- sender 2-message 3- receiver Atmospherics is ... - Answer-the elements (such as lighting,sound and aromas) Atmospherics appeal to what - Answer-they appeal to ou 5 senses a...
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