Postpurchase behavior - Study guides, Class notes & Summaries

The discrepancy between a consumer's actual state and desired state is associated with which of the following steps in the consumer decision process? Need recognition Information search Alternative evaluation Purchase Postpurchase correct answers Need recognition Which of the following pertains to the performance of a product or service? Need recognition Functional needs Demographic needs Psychological needs Cultural needs correct answers Functional needs _____ pertain(s) to the...

MKTG 371: CHAPTER 9 EXAM QUESTIONS AND ANSWERS VERIFIED A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________. A) time pressure B) sales interactions C) product disposal D) point-of-purchase stimuli A According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions. A) antecedent state B) postpurchase process C) cognitive pro...

Consumer behavior takes into account which three things? processes before and after purchase and use, actions related to the purchase and use of a product, & mental and social processes Put the five stages of the purchase decision process in the sequence in which they occur. problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute ...

Consumer Behavior is how correct answers 1. Consumers make purchase decisions 2. Consumers use and dispose of a product 5 Stages of the Consumer Decision-Making Process correct answers 1. Need Recognition 2. Information Search 3. Evaluation of Alternatives 4. Purchase 5. Postpurchase Behavior Need Recognition correct answers A want is the recognition of a need-- created through an imbalance between actual and desired states large enough to drive a consumer to action-- and a ...

Marketing Exam 2 - Rob Simon, UNL Questions & Answers 2024 stages in buyer decision process - ANSWER-need recognition, information search, evaluation of alternatives, purchase decision, postpurchase behavior describe the adoption process for new products - ANSWER-awareness: consumer becomes aware of new product but lacks information about it; interest: consumer seeks information about new product; evaluation: consumer considers whether trying the new product makes sense; trial: consumer ...

Chapter 5: Understanding Consumer and Business Buyer Behavior - Chapter 5 consumer buying behavior - The buying behavior of people who buy goods and services for personal use (these people make up the consumer market) How are consumers stimulated? - Marketing: Price, product, place, promotion Environment: economic, technological, social, cultural How do consumers respond? - With attitudes, preferences, relationships and behaving (buying stuff) Culture - Most basic cause of a persons wants...

MKT 3250 Chapter 5 Review | Questions with Verified Answers Which of the following statements is correct regarding the influence of personal factors on buyer behavior? A. The PRIZM segmentation system primarily classifies households based on their interest in social networks. B. Consumers tend to buy brands whose personality matches their own. C. The concept of lifestyle is too complex to be of use to marketers. D. A person's occupation does not affect the goods they purchase. E. Marketers ha...

UCF MAR 3023 Exam 2 Review (Study Guide/ Quizzes) Rated A+ Consumer Decision Process Need Recognition, Information Search, Alternative Search, Alternative Evaluation, Purchase, Post-Purchase Need Recognition The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state. Functional Needs Pertain to the performance of a product or service. Psychological Need...

Refers to the buying behavior of people who buy goods and services for personal use. - Answer- Customer Buying Behavior __________ is the most basic cause of a persons wants and behavior. - Answer- Culture Groups of people with shared value systems based on common life experiences - Answer- Subculture Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors - Answer- Social class Most important consumer buying organization - A...

MKTG Questions and Answers Already Passed Which Federal Agency enforces federal consumer protection laws, the truth in advertising laws, and defines descriptive and unfair advertising practices? Federal Trade Commission (FTC) 1914 The RFP Process (Requestion for Proposals) is NOT a part of the B2B Buying Process? False Which of the following is an example of a reseller? wholesaler The AIDA model provides a basis for understanding how marketing communications works. What does AIDA Model stran...