Perceptual grid - Study guides, Class notes & Summaries

cross-tabulation - answer-method of presenting and analyzing data involving 2 or more variables to discover data relationships dependent variable - answer-outcome/what you measure (y-axis) experiments - answer-involves obtaining data by manipulating factors under tightly controlled conditions to test cause and effect; marketing experiments include the independent variable or drivers (marketing mix elements: product features, price or promotion) and dependent variable (change in the purchas...

Patient H.M. (Henry Molaison) - A patient who, because of damage to medial temporal lobe structures, was unable to encode new declarative memories. But his skill learning was intact. Has anterograde amnesia where he cannot learn new information in long-term memory but still remembers older information learned prior to the damage. Medial temporal lobe - A region in the cortex that includes the hippocampus and plays a central role in memory processing. Anterograde amnesia - An inabilit...

Location Ans: The place where a thing is; it can be defined absolutely or relatively Absolute Location Ans: The location of a place as pinpointed in terms of the global geographic grid Relative Location Ans: The location of a place relative to other places Place Ans: Place is a concept that refers to the wide range of human activities and humanenvironment interactions that occur in a particular location. Human-Environment Interaction Ans: The direct connections between humans and our b...

MGT 103 FINAL EXAM 20242025 MGT 103 FINAL EXAM 20242025 WITH GUARANTEED ACCURATE ANSWERS|VERIFIED Market segmentation involves aggregating prospective buyers into groups that have two key characteristics, what are they? - Accurate Answercommon needs and similar response to marketing action In terms of market segments and products, what are the three market segmentation strategies? - Accurate Answer1 one product, multiple market segments 2 multiple products multiple segments 3 seg...

Geography - spatial science Themes of Geography - location, place, human-environmental interactions, regions, movement Formal Regions - internal homogeneity Functional Regions - Connectivity Perceptual Regions - boundaries are fluid -- "mental maps" Absolute location - geographical coordinates Relative location - spatial interconnection and interdependence site - characteristics of the place itself situation - how a place is related to other areas (relative location) ...

Market segmentation involves aggregating prospective buyers into groups that have two key characteristics, what are they? - Answer-common needs and similar response to marketing action in terms of market segments and products, what are the three market segmentation strategies? - Answer-1 one product, multiple market segments 2 multiple products multiple segments 3 segments of one, aka mass customization The process of segmenting and targeting markets is a bridge between which two marketi...

Location The place where a thing is; it can be defined absolutely or relatively Absolute Location The location of a place as pinpointed in terms of the global geographic grid Relative Location The location of a place relative to other places Place Place is a concept that refers to the wide range of human activities and humanenvironment interactions that occur in a particular location. Human-Environment Interaction The direct connections between humans and our biophysical world. Movement T...

What is market segmentation? - Answer-aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action 5 steps of segmenting and targeting markets - Answer-1. Group potential buyers into segments 2. Group products to be sold into categories 3. Develop a market-product grid and estimate size of markets 4. Select target markets 5. Take marketing actions to reach target markets 4 bases used to segment consumer markets - Answer-geographic, ...

Market Segmentation - Aggregating consumers into groups that have similar needs and will be react similarly to a marketing action Product Differentiation - Involves the firm using different marketing mix actions such as product features and advertising, to help consumers perceive the product as being different and better than competing products Three market segmentation strategies - 1. One product and many segments 2.Multiple products in multiple segments 3. Mass customization ...

DCOM 130 Final>_ - correct answer Command line - opposite of GUI, open ended, relies on recall A good classification system spawns prediction in retrieval - correct answer Good advance organizers help people figure out where to find things - or mental models lend to finding EX. logo, profile About content, not about the chrome - correct answer Focus on what the user is looking for, not overdone aesthetics - signal-to-noise ratio - Function over design - Skeuomorphism has constraints...