Mktg201 discussion - Study guides, Class notes & Summaries

The Marketing Mix is made of four components also known as the four “P”s. Product, Promotion, Place and Price. “Introduced in the early 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of these four components” (Tanner and Raymond, Pg. 5) .................

MKTG201 Week 1 Discussion; Introductions

MKTG201 Week 1 Discussion; Introductions

MKTG201 Week 6 Discussion; Integrated Marketing Communications

MKTG201 Week 6 Discussion; Integrated Marketing Communications

MKTG201 Week 6 Discussion; Integrated Marketing Communications

MKTG201 Week 3 Discussion; Target Market and Market-Segmenting Strategies

MKTG201 Week 8 Discussion; Price the Only Revenue Generator

MKTG201 Week 3 Discussion; Target Market and Market-Segmenting Strategies

MKTG201 Week 8 Discussion; Price the Only Revenue Generator