Mktg 396 unit 1 exam - Study guides, Class notes & Summaries
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MKTG 396 Unit 1 Exam with complete answers(verified for accuracy)
- Exam (elaborations) • 7 pages • 2024
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MKTG 396 Unit 1 Exam with complete answers(verified for accuracy)
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MKTG 396 v8 Sample Midterm Exam actual questions and answers Feb 2022-2023 Intro to Marketing (Athabasca University)
- Exam (elaborations) • 15 pages • 2022
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MKTG 396 v8 Sample Midterm Exam actual questions and answers Feb 2022-2023 Intro to Marketing (Athabasca University) 
Multiple Choice	(100 marks) 
 
Read each question carefully and decide which of the choices best answers the question or completes the statement. Each question is worth 2 marks. 
 
1)	Which of the following is an accurate description of modern marketing today? 
 
A)	Marketing is the creation of products for customers. 
B)	Marketing is managing profitable customer relationships. 
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