Mktg 396 - Study guides, Class notes & Summaries

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MKTG 396 Midterm review Athabasca University 2022-2023 latest exam review update definition of key terms Marketing - the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Needs - are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression Wants - are ...

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MKTG 396 Final Exam UPDATED ACTUAL Questions and CORRECT Answers product - CORRECT ANSWER- Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need service - CORRECT ANSWER- an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything

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